Account Director

Company: Brilliant Pr & Marketing
Location: Chicago
Posted on: January 16, 2022

Job Description:

Brilliant PR & Marketing seeks a full-time REMOTE Account Director to support the agencys growing team and rapid growth.

Were seeking an Account Director with extensive experience in an agency setting, who knows the ins and outs of media and influencer relations, account management and social media management intimately, and is skilled at creative thinking, strategic planning and business development skills. The AD will lead a 3+ person team that will depend on you as the guiding force behind all account activities, primary client contact and professional mentor.

Youll manage both short-term deadlines and long-term goals, and oversee tactics ranging from strategic program development, media strategy development, brand positioning and messaging development, media and influencer outreach lists and materials, developing client collateral including surveys, direct pitching for high-priority programs, team project management, tracking and managing against team goals, reporting results and more.

Responsibilities Include:

• Manage day-to-day operations of client accounts including media/influencer outreach, paid influencer work, strategic campaigns, events, activations, media tours, planning, reporting and more to meet and exceed client expectations
• Work hand-in-hand with our SVP/Strategy Director to develop integrated marketing programs and strategies and support clients planning needs, incorporating media and influencer outreach, social media, events and activations, partnerships, integrations, etc.
  • Media and Influencer Relations
    • Develop overarching media and influencer strategies
    • Manage team to develop outreach lists and materials
    • Develop and implement paid influencer engagements and campaigns
    • Coordinate team and agency-wide pitch efforts
    • Contribute to short, mid and long-term agency wide pitch planning
    • Establish proper messaging, product, brand and company details in outreach and coverage
    • Foster team members pitch writing and outreach skills, reviewing all team pitches
    • Develop creative and strategic concepts for breaking through with media and influencers beyond basic email pitching
    • Social media
      • Oversee team members and agency resources to ensure quality implementation of social media plans and programs including:
        • Working with clients and teams to establish overarching social media strategies, goals, programming ideas, content plans, creative plans, etc. with an emphasis on Facebook and Instagram for both Brilliant pages as well as our clients pages.
        • Work with team members to review and provide direction on photo, video and other media to support posts.
        • Provide guidance to team members on how to grow social audiences, increase engagement and improve clients overall social media effort.
        • Work with team members to finalize and report social media metrics to clients on a weekly and monthly basis.
        • Creative Development
          • Oversee and participate in the development of media materials, fact sheets, Q&As, branded content, blog posts, op-eds, scripts, surveys, toolkits and other media required to support media/influencer outreach and client objectives.
          • Client and Program Management
            • Develop close working relationships with clients, responding to needs, questions and inquiries in a timely, thoughtful and savvy fashion
            • Become an expert and champion surrounding clients brand and products, guiding team members, shared agency resources and third parties to execute their work in a strategic and brand appropriate manner
            • Take the lead in developing programs, strategies and tactical recommendations, and support clients planning needs with support from senior agency leaders as necessary and warranted
            • Earn clients trust as a strategic counselor and help them navigate challenges, speaking with authority about the value of our work, clients return on investment, etc.
            • Oversee management of team task and status tracking tools, making daily updates to provide transparency to clients and teams
            • Work closely with your managing SVP/VP to discuss the status of each client, outreach, programs, junior staff development, etc.
            • Work closely with junior staff, including interns, to ensure their productive contribution to the teams needs in addition to their professional growth
            • Prospect and lead inbound new business opportunities, making first contact with prospects, briefing the agency team on needs, developing new business pitch materials and program concepts, presenting to client and following through to contract execution and onboarding
              
              Basic Requirements Include:
              
              • Bachelor's degree in PR, marketing, journalism, communications or a related area of study
              • 8-10 years of PR experience with an emphasis on media/influencer relations and consumer products
              • 8-10 years of proven experience strong leadership, talent development, and project management skills
              • 8-10 years of experience in planning and implementing campaigns, programs and events targeting consumers, media and influencers
              • 8-10 years experience with first-hand use and development of social media channels including Facebook, Twitter, Instagram, and YouTube
              • Exceptional computer skills using Google Workspace, Cision, AirTable, video conferencing and Glip.
                
                Brilliant is in its second decade and is one of the most respected agencies serving consumer lifestyle brands with a specific focus on products, brands and services for families including baby and maternity, toys and games, tech, housewares and food. And, did you know that Brilliant is a two time 2021 PRSA Silver Anvil Award winner?
                
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Keywords: Brilliant Pr & Marketing, Chicago , Account Director, Executive , Chicago, Illinois