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Senior Paid Marketing Manager

Company: Skai
Location: Chicago
Posted on: January 16, 2022

Job Description:

Ready to take your career to the next level?
Skai is looking for the best and the brightest to join our rapidly growing team. We're proud of our industry-leading digital marketing software but we're even prouder of the people behind it. That's where you come in! Our work environment is very fast-paced and entrepreneurial, and we always do whatever it takes to delight our customers.
Were seeking a dynamic, innovative and data-driven Sr. Digital Media Manager to lead key marketing initiatives across our paid digital channels to support aggressive pipeline generation. This role will be held to key KPIs and will play an instrumental role in the growth of Skai. This individual will manage and execute Skais paid search, paid social, display and video advertising campaigns. This position will report to the Senior, Director of Demand Generation and support very specific and
This position requires the ability to work with our internal team and agency partners across digital channels to support marketing lead generation initiatives with attention to optimization and performance. This role requires strong critical thinking, organizational skills, a high attention to detail, and the ability to work on multiple projects simultaneously and clear communication.
What Youll Do:

  • Execute, manage and continuously optimize all paid search, paid social, display and video advertising campaigns
  • Possesses understanding of paid search and paid social campaign management and optimization practices across Google, Microsoft Ads, Linkedin, and Facebook.
  • Monitors the latest trends in SEM and paid social including advertising formats, channels, and technologies in order to improve campaign performance and provide recommendations on how clients can best leverage new tools and services
  • Compile data across several search platforms and create weekly/monthly reports, including analysis for insights, optimizations, and future strategy development
  • Demonstrates strategic insight to develop long term execution plans from stated business objectives and implement those plans
  • Displays organizational capabilities to track progress, execution, and consistency of advertising campaigns
  • Demonstrates understanding of and ability to facilitate and manage forecasting, budgeting, and pacing, campaign creation and optimization
  • Explore and experiment with new digital marketing opportunities
    What You Bring:
    • 5+ years experience with paid search (Skai/Kenshoo platform experience preferred)
    • 2+ years experience running LinkedIn and Facebook campaigns
    • Agency experience is a plus
    • Experience with Display, Video advertising, Connected TV, and podcast advertising are a plus.
    • Bachelors degree in Marketing, Business Administration, Journalism or a similar field
    • Strong program management and organizational skills being able to manage multiple projects at once
    • Strong communication skills
    • A desire to learn more, experiment and test to achieve the best results
    • Confident in analyzing and acting on marketing data
    • Has experience managing freelancers, teams or agencies

      Equal Opportunity EmployerSkai is an Equal Opportunity Employer. At Skai, we believe ensuring a diverse, equitable, and inclusive workplace is not just an ideal to strive for; it is right, necessary, and our responsibility as humans. Our full DE&I commitment and global framework can be viewed on our company website and are aligned to our core values. We strongly encourage and seek applications from women, people of color, and bilingual and bicultural individuals, as well as members of the lesbian, gay, bisexual, and transgender communities. Applicants shall not be discriminated against because of race, religion, sex, national origin, ethnicity, age, disability, political affiliation, sexual orientation, gender identity, color, marital status, medical condition including acquired immune deficiency syndrome (AIDS) and AIDS-related conditions, or any other protected status. Also pursuant to the San Francisco Fair Chance Ordinance, we encourage and will consider for employment qualified applicants with arrest and conviction records.
      Applicants with Disabilities Reasonable accommodation will be made so that qualified disabled applicants may participate in the application process. Please advise in writing of special needs at the time of application.
      Skai is an E-Verify Jobble

Keywords: Skai, Chicago , Senior Paid Marketing Manager, Executive , Chicago, Illinois

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