Vice President Marketing
Company: Chamberlain University
Location: Chicago
Posted on: May 16, 2022
Job Description:
Opportunity at a Glance
The Vice President of Marketing is a unique opportunity for a
marketing leader who aspires to become a corporate Chief Marketing
Officer. The VPM reports directly to the Chief Marketing Officer of
Adtalem Global Education and works closely with leadership at the
institution and the home office Marketing COEs to provide strategic
leadership, drive change and achieve quantifiable business results.
He/she influences organizational marketing strategy, particularly
as it relates to building the institution's brand, managing
reputation and enrollment performance. The executive is an
innovative and inspirational leader with exceptional relationship
and strategic influencing skills who is capable of achieving
outstanding results in a matrix environment.
Responsibilities
Setting Strategy
- Exhibits a passion for growth and is a true advocate for
change.
- Possesses an entrepreneurial and creative approach to
developing new, innovative ideas that will stretch the organization
and push the boundaries within the industry. Brings sophistication
and innovative ideas forward including to digital technologies and
social media channels.
- Seizes the future by anticipating market trends, creating new
strategic approaches to build the brand and continually elevate the
brand experience across the institutions.
- Provides strategic marketing leadership to the institutions of
the vertical, ensuring the sharing and adoption of best
practices.
- Balances the desire/need for broad change with an understanding
of how much change the organization is capable of handling, to
create realistic goals and implementation plans that are achievable
and successful.
- Helps the organization build strong connections with its
students, alumni, and employers.
Executing for Results
- Understands the critical touch points throughout the student
lifecycle. Helps the organization see its business processes
through the student lens, and influences business process
improvements.
- Defines, builds the business case, and acquires the advanced
analytics capabilities to meet the Marketing functions' needs
across all institutions.
- Builds strong relationships with institution leadership teams,
students/customers through the brand; creates, implements, manages,
and measures the brand experience.
- Regularly assesses/measures marketing program outcomes and
makes recommendations for improvement.
- Identifies opportunities to improve marketing efficiency across
the enterprise, better manage costs and achieve improved outcomes
across all vendors and program.
- Sets clear and challenging goals while committing the
organization to improved performance, tenacious and accountable in
driving results.
- Is comfortable with ambiguity and uncertainly; possesses the
ability to adapt nimbly and lead others through complex
situations.
- Is a risk-taker who seeks data and input from others to foresee
possible threats or unintended circumstances from decisions;
someone who takes smart risks.
- Viewed by others as having a high degree of integrity and
forethought in his/her approach to making decisions; acts in a
transparent and consistent manner while always taking into account
what is best for the organization.
Leading Teams and Supporting Institutional Visions
- Supports institution leaders in the selection and development
of marketing talent.In a matrix setting, attracts and recruits top
talent, motivates the team, delegates effectively, celebrates
diversity within the team, and manages performance; widely viewed
as a strong developer of others.
- Perseveres in the face of challenges and exhibits a steadfast
resolve and relentless commitment to higher standards, which
commands respect from followers.
- Self-reflective and aware of his/her own limitations; leads by
example and drives the organization's performance with an attitude
of continuous improvement by being open to feedback and
self-improvement.
Relationships and Influence
- Promotes collaboration across the enterprise and influences
effectively across the organization, cross functionally, and
geographically. Develops strong relationships with institution
leaders in setting marketing strategy and in its execution. Works
through challenges/problems in a collaborative "can do"
manner.
- Builds marketing capabilities that meet the needs of the
institutions. Regularly consults with the leaders of each
institution to understand organizational strengths and weaknesses;
recommends tools and processes needed to help bridge the gaps and
drive consistent marketing practices and ideals across the
enterprise.
- Naturally connects and builds strong relationships with others,
demonstrating strong emotional intelligence and an ability to
communicate clearly and persuasively.
- Inspires trust and followership in others through compelling
influence, powerful charisma, passion in his/her beliefs, and
active drive.
- Encourages others to share the spotlight and visibly celebrates
and supports the success of the team.
- Completes other duties as assigned.
Qualifications
- BS required; MBA is highly preferred.
- A demonstrated track record of creating the new and different.
Generates new ideas, possesses vision, and drives breakthrough
thinking that produces measurable results.
- History of building strong relationships with key internal and
external customers and understands how to navigate successfully in
a matrix organization.
- Adept at strategic influencing and partnering with internal
customers to develop joint solutions and solve problems
together.
- Demonstrated proficiency in digital marketing.
- Student/customer champion; constantly seeks new ways to provide
value for students or customers. Attacks problems with energy and
agility to engage prospective students, uses data to drive
decision-making and keeps a keen eye on the bottom line.
- Demonstrates exceptional analytical skills and data-driven
decision-making, but also has the instinct, experience, and courage
to act decisively with incomplete data.
- Exceptional communicator/leader who can articulate a vision,
align, and motivate teams, drive collaboration, and mobilize
action.
- Effective team builder in a matrix setting; sets high
performance standards and has a track record of building high
performance teams.
- Is a "talent magnet". Attracts, develops, and retains great
talent.
- Strong business and financial acumen.
- 15 years of experience in high quality organizations with
strong brands including experience with long sales cycles and
product/service that involves a major customer investment.
-#LI-CZ
EEOWe are proud to be an EEO employer M/F/D/V. At Adtalem, we
welcome everyone and have a strong commitment towards diversity and
inclusion. We encourage our Colleagues to be their true authentic
selves and support laws that prohibit discrimination everywhere we
do business. We also maintain a drug-free workplace. -As an
organization dedicated to educating the healthcare leaders of
tomorrow and empowering members to make inspiring contributions to
our global community, we know that it is our responsibility to lead
by example and continue minimizing the risks of spreading COVID-19.
- -Employment at Adtalem and/or its subsidiaries requires
compliance with the organization's Mandatory COVID-19 Vaccination
Policy, to the extent permitted by the laws of your country,
province/state, and/or local area. - All employees in areas of the
world that permit mandatory COVID-19 vaccination are required to be
fully vaccinated within 60 days of their date of hire unless they
receive an exemption from Adtalem's HR Coaching Resource Center
because of issues such as access or an approved medical or
religious accommodation.
Who We Are
At -Adtalem Global Education, we seek to empower students and
members to achieve their goals, find success and make inspiring
contributions to our global community. Adtalem is a leading
workforce solutions provider that partners with organizations to
proactively address future workforce needs and empowers career
development with access to world-class academic curriculums,
certifications and training programs across the medical and
healthcare and financial services industries.
Adtalem institutions and companies include: American University of
the Caribbean School of Medicine, Association of Certified
Anti-Money Laundering Specialists, Becker Professional Education,
Chamberlain University, EduPristine, OnCourse Learning, Ross
University School of Medicine, Ross University School of Veterinary
Medicine, and Walden University. (NYSE: ATGE; member S&P MidCap
400 Index) For more information, please visit -adtalem.com.
Keywords: Chamberlain University, Chicago , Vice President Marketing, Executive , Chicago, Illinois
Didn't find what you're looking for? Search again!
Loading more jobs...