Manager, Paid Search
Company: Dentsu Media
Location: Chicago
Posted on: May 16, 2022
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Job Description:
Company Description We are champions for meaningful progress and
we strive to be a force for good---for our people, for our clients,
for the industry and for our society. We keep our people at the
center, creating space for growth, understanding and learning so
they can thrive. We embed diversity, in our mindset, in our
solutions and in our teams to empower an inclusive, equitable and
culturally fluent environment. Building this culture within our
teams makes us better collaborators with each other and with our
clients, driving better outcomes for all. Job Description The Paid
Search Manager manages the development of Paid Search campaigns and
strategies to help achieve client goals. You'll partner with
colleagues across channels to ensure that campaigns are creative;
test new solutions and evaluate and improve campaigns to improve
our client's business goals. This important, client-facing role is
a balance of strategy and execution and will lead by example within
the team and helps to manage projects or daily activities. You Will
Plan and manage Paid Search (PPC/SEM) campaigns, including account
setup, strategy development, organization, and management Oversee
ongoing optimization efforts to meet campaign goals, including
daily management of campaign budgets, on-site conversion actions,
bid management, negative keyword strategies, website and category
exclusions, ad creative, and landing page revisions based on
performance history and our client's goals Use reporting,
analytics, and trend tools, including Google Analytics, comScore,
and Compete Audit both assigned client accounts and assist other
accounts when needed Analyze paid search beta tests and new
platforms/vendors Assist Client Services team with client
communications around paid search knowledge, and recommendations to
deliver a clear strategic vision to our client Forecast and plan
paid search growth, and communicate opportunity with the client Be
an advanced technical/discipline leader, and manage client
communication without requiring Account Supervisor involvement Draw
important analysis from data and make specific recommendations ---
i.e. adapted to change strategies and recommendations based on data
sets Contribute to our thought leadership on PPC industry topics
Make credible strategic recommendations, provide updates against
goals and participate in QBRs Qualifications 3 years of experience
managing large-scale, complex paid search campaigns Well versed in
success measurements, specifically in Branding/Awareness and Direct
Response In-depth understanding of Paid Search campaign management
and optimization practices, and search retargeting Experience with
Paid Search Platforms like Marin, Kenshoo, DS3 GDN experience a
plus Google Certification (Fundamentals), Analytics and Adwords
Certification Understanding of Display Media, SEO, Affiliates,
Feeds, Mobile, Social and Attribution and influence on Paid Search
Activities Desire to see things through to completion and deliver
results Experience mentoring and fostering the development of new
talent Bachelor---s degree Our Benefits Additional Information
Comprehensive healthcare plans PTO and family leave 401k Please
note that this role can sit permanently remote from any US City or
in one of our US offices when it's safe to return. Overall, all of
our employees are currently working 100% remotely as a result of
the ongoing COVID-19 pandemic, and will continue to do so until we
are safely able to return to the office. Dentsu is a modern
marketing solutions company. Our mission is to help clients
navigate, progress and thrive in a world of change. Businesses rely
on our integrated network of agencies and specialized practices to
champion meaningful progress through creative, media, commerce,
data and technology. Part of Dentsu Group, our global network
comprises 66,000 diverse people in 143 countries, who are dedicated
to teaming for growth and good. Some of our award-winning agencies
include 360i, Carat, dentsumcgarrybowen, DEG, dentsuX, iProspect
and Merkle. Follow us on Twitter DentsuUSA and visit dentsu.com/us.
Employees from diverse or underrepresented backgrounds encouraged
to apply. Dentsu (the "Company") is committed to a policy of Equal
Employment Opportunity and will not discriminate against an
applicant or employee of the Company, on the basis of age, sex,
sexual orientation, race, color, creed, religion, ethnicity,
national origin, alienage or citizenship, disability, marital
status, veteran or military status, genetic information, or any
other legally-recognized protected basis under federal, state or
local laws, regulations or ordinances. Applicants with disabilities
may be entitled to reasonable accommodation under the terms of the
Americans with Disabilities Act and/or certain state or local laws.
A reasonable accommodation is a change in the way things are
normally done that will ensure an equal employment opportunity
without imposing an undue hardship on the Company. Please contact
recruitingdentsu.com if you need assistance completing any forms or
to otherwise participate in the application process or to request
or discuss an accommodation in connection with a job at the Company
to which you are applying.
Keywords: Dentsu Media, Chicago , Manager, Paid Search, Executive , Chicago, Illinois
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