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Sr. Manager, UX Content Design - Content Management & Strategy

Company: Allstate
Location: Northbrook
Posted on: June 25, 2022

Job Description:

The world isn't standing still, and neither is Allstate. We're moving quickly, looking across our businesses and brands and taking bold steps to better serve customers' evolving needs. That's why now is an exciting time to join our team. You'll have opportunities to take risks, challenge the status quo and shape the future for the greater good.

You'll do all this in an environment of excellence and the highest ethical standards - a place where values such as integrity, inclusive diversity and accountability are paramount. We empower every employee to lead, drive change and give back where they work and live. Our people are our greatest strength, and we work as one team in service of our customers and communities.

Everything we do at Allstate is driven by a shared purpose: to protect people from life's uncertainties so they can realize their hopes and dreams. For more than 90 years we've thrived by staying a step ahead of whatever's coming next - to give customers peace of mind no matter what changes they face. We acted with conviction to advocate for seat belts, air bags and graduated driving laws. We help give survivors of domestic violence a voice through financial empowerment. We've been an industry leader in pricing sophistication, telematics, digital photo claims and, more recently, device and identity protection. We are the Good Hands. We don't follow the trends. We set them. UX at Allstate
We're a large and well-respected digital design organization of 115+ passionate UX Designers, Content Designers, Researchers, Visual Designers, and Design Program Managers led by our VP UX. And we'll be growing by 40% in 2022. We're hiring to evolve UX across dozens of digital products and services and Allstate brands, and to establish a shared design platform: an expanded design system, reusable content, user research and design thinking.

Here's what you can expect from a UX career at Allstate:
Participate in a collaborative, fun and friendly remote team environment that values diversity, builds and trains individuals, and supports long-term career and skills growth.
Contribute to large-scale digital systems and products that are used by millions of customers and have a meaningful impact on our business.
Join a proven UX organization that is benefitting from high growth, demand, visibility and investment.
Practice true user-centered design, supported by robust research and analytics capabilities.

At Allstate, you'll help innovate and reinvent insurance and improve customers' lives by designing products to support them in their moments of greatest need, and you'll have fun along the way. Join our diverse team of creative problem solvers using our talents for good - at work and in life. Job Summary:
As the digital voice of Allstate, the Senior Manager, UX Content Design, Content Management & Strategy, will establish and lead a unified content management system, content delivery and taxonomy process that will serve all business lines supported by UX. They will lead the assessment of the current content management process, propose a roadmap for convergence into a unified system and lead convergence into an identified target state.

This role will partner with other UX Content Designers, Visual Designers, UX Designers, and Researchers in the organization to provide relevant messaging across various channels to enhance customer engagement. This role will also establish unified, reusable content for use across experiences to enhance the user journey, including naming conventions, calls-to-action, microcopy and error messaging, that help drive bottom-line business results for the company. The ideal candidate is a highly organized and an enthusiastic team player capable of partnering across the business, technology, data analytics, operations, product stakeholders, marketing, design, and legal partners to build out solutions that deliver against content management goals. This role will continuously work to identify new opportunities that will optimize, enhance and personalize the user experience.

All applicants should provide work samples, with proper consideration of copyright restrictions. The applicant should be able to speak to their content management philosophy and be aware of content design trends. Applicants who cannot provide work samples will not be considered.

Key Responsibilities:
Define and execute on a taxonomy strategy to support UX content management.
Develop, evaluate, and oversee management of taxonomy strategies and vision, developing roadmaps and project plans to continually improve content unification across experiences.
Set UX content strategy for complex or multi-faceted areas and assure adherence to that strategy through communication and design direction.
Train UX team on taxonomy best practices to ensure consistency in execution.
Set and measure key performance indicators for UX Content Design work.
Act as SME and resource for content team members.
Manage a team of Content Designers, guiding them toward project success and achieving career goals.
Actively determine and implement new processes for benefit of the UX team, development teams and stakeholders.
Use data and research to evaluate content's impact and derive customer insights that will help us solve our biggest customer problems and show real business results.
Work with and gain approval from other stakeholders and legal.
Supervisory Responsibilities: This job does have supervisory duties. Education and Experience:
Bachelor's degree or higher in English, Journalism, Advertising, Communications or similar.
Ten or more years as a Content Manager, Content Designer, UX Writer or Content Strategist.
Five or more years as a leader responsible for delivery of content management and content delivery solutions (ex: Adobe Experience Manager, SDL Tridion, Sitecore, etc.) that power reusable content across multi-channel, high traffic customer experiences.
Four or more years of experience with content taxonomy capabilities is highly desirable.
CMS subject matter expertise, including functionality, features, administration, and common business use cases.
Expertise with taxonomy strategy development.
Expertise in content strategy development, implementation, and development.
Ability to work autonomously to solve problems delivering high quality results.
Exceptional attention to detail and communication skills.
Ability to lead build vs. buy discussions and vendor product assessments based on requirements.
Executive presence - ability to influence and advise senior marketing and technology leaders in the organization.
Strong interpersonal and communication skills and the ability to work effectively with a wide range of constituencies.
Highly articulate; make arguments in a compelling, data-driven manner.
Experience working with a cross-functional UX team.
Experienced with agile development processes.

Certificates, Licenses, Registrations:

  • Training or experience using human-centered design techniques. Functional Skills:Experience with Agile methodology tools (e.g., JIRA, Confluence)
    Experience with a content management systems (Adobe Experience Manager or other)
    Experience with a tag management platform (Ensighten, Adobe Tag Manager, Google Tag Manager, or other)
    Expertise in content strategy methods and deliverables
    Expert level knowledge of website and product UX development cycles and activities
    Deep knowledge in people and project management
    Expertise in human-centered design techniques
    A relentless focus on the user
    Understanding of agile development processes
    Excellent presentation skills
    Ability to multitask in a fast-paced environment
    Ability to collaborate closely with peers, managers and stakeholders across disciplines and at all levels throughout the organization
    A smart, solid portfolio that demonstrates how you think
    Mastery of Office suite; familiarity with Axure, Figma and Sketch Notes:
    The preceding description is not designed to be a complete list of all duties and responsibilities. May be required to perform other related duties as assigned. Regular, predictable attendance is an essential function of this job.
    Compensation offered for this role is $140,000.00-$160,000.00 per year and is based on experience and qualifications.

    The candidate(s) offered this position will be required to submit to a background investigation, which includes a drug screen.

    Good Work. Good Life. Good Hands -.

    As a Fortune 100 company and industry leader, we provide a competitive salary - but that's just the beginning. Our Total Rewards package also offers benefits like tuition assistance, medical and dental insurance, as well as a robust pension and 401(k). Plus, you'll have access to a wide variety of programs to help you balance your work and personal life -- including a generous paid time off policy. For a full description of Allstate's benefits, visit

    Learn more about life at Allstate. Connect with us on Twitter , Facebook , Instagram and LinkedIn or watch a video .

    Allstate generally does not sponsor individuals for employment-based visas for this position.

    Effective July 1, 2014, under Indiana House Enrolled Act (HEA) 1242, it is against public policy of the State of Indiana and a discriminatory practice for an employer to discriminate against a prospective employee on the basis of status as a veteran by refusing to employ an applicant on the basis that they are a veteran of the armed forces of the United States, a member of the Indiana National Guard or a member of a reserve component.

    For jobs in San Francisco, please click " here " for information regarding the San Francisco Fair Chance Ordinance.
    For jobs in Los Angeles, please click " here " for information regarding the Los Angeles Fair Chance Initiative for Hiring Ordinance.

    To view the "EEO is the Law" poster click " here ". This poster provides information concerning the laws and procedures for filing complaints of violations of the laws with the Office of Federal Contract Compliance Programs

    To view the FMLA poster, click " here ". This poster summarizing the major provisions of the Family and Medical Leave Act (FMLA) and telling employees how to file a complaint.

    It is the Company's policy to employ the best qualified individuals available for all jobs. Therefore, any discriminatory action taken on account of an employee's ancestry, age, color, disability, genetic information, gender, gender identity, gender expression, sexual and reproductive health decision, marital status, medical condition, military or veteran status, national origin, race (include traits historically associated with race, including, but not limited to, hair texture and protective hairstyles), religion (including religious dress), sex, or sexual orientation that adversely affects an employee's terms or conditions of employment is prohibited. This policy applies to all aspects of the employment relationship, including, but not limited to, hiring, training, salary administration, promotion, job assignment, benefits, discipline, and separation of employment.

Keywords: Allstate, Chicago , Sr. Manager, UX Content Design - Content Management & Strategy, Executive , Northbrook, Illinois

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