Manager, Product and Lifecycle Marketing
Company: Realtor.com
Location: Chicago
Posted on: August 8, 2022
Job Description:
Job DescriptionManager, Product and Lifecycle Marketing (Avail,
part of the realtor.com® network)About us:Realtor.com®, a leading
online destination for real estate services, has acquired Avail.
This role will align with the Avail team, the newest addition to
the realtor.com® network. Avail offers a software platform with a
complete set of tools, guidance, and best in class educational
content providing landlords with everything they need to be
confident and professional.The RoleThe role of product marketing is
to ensure Avail helps each landlord and tenant successfully
complete the task(s) they need to do, while delivering a delightful
experience through written communications, design, and experience.
The Manager, Product and Lifecycle Marketing works on the marketing
team, reporting to the Director of Marketing, leading a staff of
email/CRM and product marketers. This individual is responsible for
developing and executing go-to-market strategies, driving customer
success, driving new customer revenue, and increasing customer
loyalty.What will you do?Responsibilities
- Own customer journey post lead identification to revenue
- Develop go-to-market strategies for product and feature
campaigns
- Lead cross-functional teams in pursuit of establish company
OKRs
- Manage product marketing and CRM roadmaps to best support
product releases
- Lead recruiting, hiring, and training for the product &
lifecycle marketing vertical
- Build and update relevant dashboards reporting customer success
and revenue metricsWhat will you bring?Requirements
- 5 - 7 years product marketing, lifecycle marketing, or
retention marketing experience
- Highly detailed oriented
- Expert-level experience in email marketing
- Exceptional written and verbal communication skills
- Proven ability to build and lead teams
- Experience owning marketing roadmaps
- Deep understanding of the buyer cycle and how to influence
buyer behavior
- Past experience working in a product led growth model,
including knowledge of OKR formation, A/B testing, and KPI
measurement
- Proficiency managing projects using project management
softwares like airtable or Jira
- Strong technical acumen, with a comfort working directly with
product and engineering teams
- Experience working with performance analytics to make
data-driven decisions
- Knowledge and experience working Segment, Mixpanel, Iterable,
SendGrid, and/or Twilio Nice to Haves:
- Expertise in residential real estate investing, property
management, and/or landlording
- Knowledge of real estate and/or proptech landscapeabout
http://realtor.comAt realtor.com®, we believe that everyone
deserves a home of their own. We're a community of nearly 2,000
employees that work hard to ensure that from the moment someone
starts dreaming about a new home, to the moment they walk in the
door and beyond, we're there to lend a helping hand. Every month,
70 million people trust us with their journey home by visiting our
site and mobile apps, and we'd love to have you join our team to
help.We've got great offices across Canada and the US and lots of
sweet jobs to choose from, so we're hoping you'll join us on our
journey to make home buying and selling easier, and more rewarding
for everyone. Let's make a difference, together. For Real.
Keywords: Realtor.com, Chicago , Manager, Product and Lifecycle Marketing, Executive , Chicago, Illinois
Didn't find what you're looking for? Search again!
Loading more jobs...