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Paid Social Media Marketing Manager

Company: Covert Recruiting
Location: Chicago
Posted on: August 8, 2022

Job Description:

Paid Social Media Digital Marketing ManagerFull TimeChicago/Loop (Tues Wed Thrs) / Remote (Mon Fri)$85-100k base

**Digital background is a must - they have a well rounded marketing team but need you to advance the digital efforts. PAID SOCIAL - SEO - SEM - EMAIL*MUST have come from a consumer goods or B2C background to be considered **Please see the remote/onsite schedule.

POSITION SUMMARY Responsible for executing digital marketing campaigns and initiatives for the company. Developing and implementing digital marketing strategic tactics for our websites, social media platforms, paid social media, and other web-based resources as needed.
PRIMARY DUTIES & RESPONSIBILITIES- SEO with agency support, grow our SEO presence according to established KPI's- SEM - work with digital media agency to strategically place paid search programs, partner with marketing team for optimizing creative deliverables for campaigns- Paid Social - work with digital media agency to strategically place paid social programs, partner with marketing team for optimizing creative deliverables for campaigns- CRM - manage our B2C database (Klaviyo, plan for greater database segmentation within database, and build out automated email programs- Optimization for Web- Website - UX, content optimization, improvement and expansion, content management- Work in back of of Big Commerce on content pages and optimization- Social Platform strategy (providing analysis and recommendations for platform/posts)- Provide input for digital marketing research and reviews to establishrecommendations/approach
EDUCATION & EXPERIENCE - Bachelor's degree in Marketing or related field- 5 yrs experience in a digital marketing role- Google Analytics certification preferred
MUST HAVE EXPIERIENCE IN THE FOLLOWING: - CRM database management, preferred experience with Klaviyo and Salesforce- eCommerce Website Platforms, preferred experience with BigCommerce. Experience with Shopify and Woo Commerce acceptable- Deep knowledge of digital marketing tactics including Website UX and building experience- Website performance management tools, including Google Analytics, Google Search Console, Moz Pro, and SEMRush.- Digital strategy, identifying tactics to meet the organizational and departmental goals
QUALIFICATIONS - Strong written and spoken communication, presentation, and interpersonal skills- Passion for working as a team but more importantly, to be proactive and self-directing- Ability to work collaboratively within a small team in a fast-paced, entrepreneurial environment- Ability to organize and prioritize multiple projects and deadlines with accuracy- Creative thinking and sharp strategic, analytical, and problem-solving skills- Proactive, upbeat personality; inquiring, investigative mind

  • - A can-do attitude and constant habit of going above and beyond what is required, as well as a sense of ownership and pride in your performance and its impact on the company's success

Keywords: Covert Recruiting, Chicago , Paid Social Media Marketing Manager, Executive , Chicago, Illinois

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