Brand Manager
Company: Carl Buddig & Company
Location: Homewood
Posted on: January 27, 2023
Job Description:
Are you looking to kickstart your career? Maybe you are
rejoining the workforce or seeking a career change? Carl Buddig &
Company is actively hiring and looking for motivated people who
want to join our dedicated team and grow lasting and meaningful
careers with us.#Buddig #HiringNow #JoinOurTeamWHY BUDDIG? WHAT WE
OFFER:
- Competitive Pay and Benefitsamong the best in the industry!
- Medical (BCBS), Dental, Vision
- Paid Time Off & Vacation Time
- 401K
- Training & Development
- Opportunities for career growth with a variety ofcareer
paths.
- Education Reimbursement (Salaried and Hourly), We Invest in
You!
- Lucrative Employee Referral Bonus ProgramOUR COMPANY:Carl
Buddig & Company is the parent company of great-tasting Buddig
lunchmeat, Old Wisconsin hardwood-smoked sausage brand snack
products and pre-cooked ribs and barbecue entrees under the
Kingsford brand. Family owned and operated since 1943, we have been
feeding family traditions for over 75 years with the very best in
taste, variety, and convenience.For Carl Buddig & Company, family
is at the heart of everything we do, and our idea of family also
extends to the two thousand-plus people we employ. We all share a
commitment to upholding the quality of the Buddig products you know
and love. A great job-and a great future-awaits you!#BuddigProud
#BuddigCareersJOB SUMMARY:Reports to: Vice President of
MarketingResponsible for the strategic development and tactical
implementation of the Old Wisconsin brands marketing budget to
deliver volume and profit objectives for the Wal-Mart, Retail and
Channels divisions of Carl Buddig and Company. This requires
developing strong working relationships with all internal and
external audiences as appropriate. This position also develops all
marketing initiatives necessary to build the brand franchise with
consumers and the trade.Essential Duties and Responsibilities:
- Lead the development of new and innovative products, packaging,
temporary and permanent displays for Wal-Mart, Retail and Channels
divisions in conjunction with R&D and Sales and continuous
improvements on current items.
- Lead on-going competitive product/brand review and analysis to
drive new insights into the planning process for both short and
long-term growth. Include secondary research in review
process.
- Develop, recommend and implement annual marketing plans,
programs and measures to support and grow the business.
- Contribute to effective category management strategy: partner
with sales to deliver customer specific growth plans, promotional
strategies and marketing programs; compelling sales stories and
tools that help deliver in-store growth initiatives; and new
channel growth opportunities
- Analyze the business regularly for periodic updates, to include
volume, distribution, and margin contribution analysis.
- Manage the needs of the business on a dayto-day basis which
includes market visits with sales, and engagement in the industry
and issues of the day.
- Build relationships with all external vendor partners,
including management of advertising, promotion and public relation
agencies.
- Develop a working relationship with all internal departments,
and extend the leadership role of the marketing team across all
functions.
- Be a team player within the marketing department by
demonstrating leadership skills and communicating across all
functions.
- Ensure packaging, product quality, displays and pricing
integrity is maintained
- Nielsen monthly reporting/monitoringEssential Functions:
- Develop sales, advertising and promotional materials such as
brochures; sell sheets, POS, presentations, ad slicks.
- Develop and maintain the brands social/digital strategy to
drive awareness of key promotions that will stimulate sales and
distribution.
- Ensure invoices are submitted for payment and monitor budget
spending and adjust if necessary.
- Partner with Marketing Team to promote synergy and to gain
insight on corporate initiatives.
- Consistently direct and interact with agencies.
- Analyze product changes and approve or deny changes to preserve
the quality by brand hierarchy level.
- Initiate roadmaps to gain approval for all R&D projects and
new product development.
- Work with commercialization to keep operations informed of all
initiatives.
- Gather and structure syndicated data in order to analyze and
make strategic marketing decisions.
- Develop and monitor tracking systems to determine sales
priorities.
- Communicate with sales and keep them updated on marketing
initiatives.
- Develop and approve packaging design changes or new packaging
needs.
- Direct market research to maintain integrity of results and
ensure high ROI for research spends.
- Visit stores to monitor customer and competitive actions.
- Monitor industry news for competitive information and consumer
trends
- Participate in weekly product cuttings, agency meetings and new
product meetings.
- Participate in staff, project team and results meetings
- Assist in planning and attend the quarterly Sales Meetings and
key trade shows.
- Approximately 20% travel required to Sheboygan, Wisconsin
- Management of an Assistant Brand Manager (shared
resource)Knowledge, Skill and Abilities:
- Product innovation, project management and consumer insight
experience
- Strategic thinking and the ability to design and execute
marketing tactics
- Must have design capability and interpretation in order to
direct market research.
- Written and verbal communication skills are critical to be able
to effectively work with internal and external groups.
- 7 - 10 years of classical CPG marketing experience required
with proven experience at the Marketing/Brand Manager level.
- Agency management experience and proficiency with P&Ls
required.
- Experience with planning, design, and execution of: Digital
Media, Social Media, on-pack programs, continuity programs and
traditional Media (FSIs, billboards, magazines, radio and TV)
- Must have strong skills and experience with: analyzing
competitors pricing, position strategies, planning executing
pricing
- Advance understanding of syndicated data required along with
data analysis (A.C. Nielsen, IRI)
- Advance written, verbal and presentation skills
required.Education and Experience:
- Bachelors degree and 7-10 years brand/marketing experience
- MBA (preferred)
- Food/Meat Experience (preferred)
- Experience working with the C-store Channel
- New product innovation (Retail and Channels)
- Passion for FoodPI202098553
Keywords: Carl Buddig & Company, Chicago , Brand Manager, Executive , Homewood, Illinois
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