Brand Manager

Company: Carl Buddig & Company
Location: Homewood
Posted on: January 27, 2023

Job Description:

Are you looking to kickstart your career? Maybe you are rejoining the workforce or seeking a career change? Carl Buddig & Company is actively hiring and looking for motivated people who want to join our dedicated team and grow lasting and meaningful careers with us.#Buddig #HiringNow #JoinOurTeamWHY BUDDIG? WHAT WE OFFER:Competitive Pay and Benefitsamong the best in the industry!Medical (BCBS), Dental, VisionPaid Time Off & Vacation Time401KTraining & DevelopmentOpportunities for career growth with a variety ofcareer paths.Education Reimbursement (Salaried and Hourly), We Invest in You!Lucrative Employee Referral Bonus ProgramOUR COMPANY:Carl Buddig & Company is the parent company of great-tasting Buddig lunchmeat, Old Wisconsin hardwood-smoked sausage brand snack products and pre-cooked ribs and barbecue entrees under the Kingsford brand. Family owned and operated since 1943, we have been feeding family traditions for over 75 years with the very best in taste, variety, and convenience.For Carl Buddig & Company, family is at the heart of everything we do, and our idea of family also extends to the two thousand-plus people we employ. We all share a commitment to upholding the quality of the Buddig products you know and love. A great job-and a great future-awaits you!#BuddigProud #BuddigCareersJOB SUMMARY:Reports to: Vice President of MarketingResponsible for the strategic development and tactical implementation of the Old Wisconsin brands marketing budget to deliver volume and profit objectives for the Wal-Mart, Retail and Channels divisions of Carl Buddig and Company. This requires developing strong working relationships with all internal and external audiences as appropriate. This position also develops all marketing initiatives necessary to build the brand franchise with consumers and the trade.Essential Duties and Responsibilities:Lead the development of new and innovative products, packaging, temporary and permanent displays for Wal-Mart, Retail and Channels divisions in conjunction with R&D and Sales and continuous improvements on current items.Lead on-going competitive product/brand review and analysis to drive new insights into the planning process for both short and long-term growth. Include secondary research in review process.Develop, recommend and implement annual marketing plans, programs and measures to support and grow the business.Contribute to effective category management strategy: partner with sales to deliver customer specific growth plans, promotional strategies and marketing programs; compelling sales stories and tools that help deliver in-store growth initiatives; and new channel growth opportunitiesAnalyze the business regularly for periodic updates, to include volume, distribution, and margin contribution analysis.Manage the needs of the business on a dayto-day basis which includes market visits with sales, and engagement in the industry and issues of the day.Build relationships with all external vendor partners, including management of advertising, promotion and public relation agencies.Develop a working relationship with all internal departments, and extend the leadership role of the marketing team across all functions.Be a team player within the marketing department by demonstrating leadership skills and communicating across all functions.Ensure packaging, product quality, displays and pricing integrity is maintainedNielsen monthly reporting/monitoringEssential Functions:Develop sales, advertising and promotional materials such as brochures; sell sheets, POS, presentations, ad slicks.Develop and maintain the brands social/digital strategy to drive awareness of key promotions that will stimulate sales and distribution.Ensure invoices are submitted for payment and monitor budget spending and adjust if necessary.Partner with Marketing Team to promote synergy and to gain insight on corporate initiatives.Consistently direct and interact with agencies.Analyze product changes and approve or deny changes to preserve the quality by brand hierarchy level.Initiate roadmaps to gain approval for all R&D projects and new product development.Work with commercialization to keep operations informed of all initiatives.Gather and structure syndicated data in order to analyze and make strategic marketing decisions.Develop and monitor tracking systems to determine sales priorities.Communicate with sales and keep them updated on marketing initiatives.Develop and approve packaging design changes or new packaging needs.Direct market research to maintain integrity of results and ensure high ROI for research spends.Visit stores to monitor customer and competitive actions.Monitor industry news for competitive information and consumer trendsParticipate in weekly product cuttings, agency meetings and new product meetings.Participate in staff, project team and results meetingsAssist in planning and attend the quarterly Sales Meetings and key trade shows.Approximately 20% travel required to Sheboygan, WisconsinManagement of an Assistant Brand Manager (shared resource)Knowledge, Skill and Abilities:Product innovation, project management and consumer insight experienceStrategic thinking and the ability to design and execute marketing tacticsMust have design capability and interpretation in order to direct market research.Written and verbal communication skills are critical to be able to effectively work with internal and external groups.7 - 10 years of classical CPG marketing experience required with proven experience at the Marketing/Brand Manager level.Agency management experience and proficiency with P&Ls required.Experience with planning, design, and execution of: Digital Media, Social Media, on-pack programs, continuity programs and traditional Media (FSIs, billboards, magazines, radio and TV)Must have strong skills and experience with: analyzing competitors pricing, position strategies, planning executing pricingAdvance understanding of syndicated data required along with data analysis (A.C. Nielsen, IRI)Advance written, verbal and presentation skills required.Education and Experience:Bachelors degree and 7-10 years brand/marketing experienceMBA (preferred)Food/Meat Experience (preferred)Experience working with the C-store ChannelNew product innovation (Retail and Channels)Passion for FoodPI202103625

Keywords: Carl Buddig & Company, Chicago , Brand Manager, Executive , Homewood, Illinois