Brand Manager
Company: Carl Buddig & Company
Location: Homewood
Posted on: January 27, 2023
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Job Description:
Are you looking to kickstart your career? Maybe you are
rejoining the workforce or seeking a career change? Carl Buddig &
Company is actively hiring and looking for motivated people who
want to join our dedicated team and grow lasting and meaningful
careers with us.#Buddig #HiringNow #JoinOurTeamWHY BUDDIG? WHAT WE
OFFER:Competitive Pay and Benefitsamong the best in the
industry!Medical (BCBS), Dental, VisionPaid Time Off & Vacation
Time401KTraining & DevelopmentOpportunities for career growth with
a variety ofcareer paths.Education Reimbursement (Salaried and
Hourly), We Invest in You!Lucrative Employee Referral Bonus
ProgramOUR COMPANY:Carl Buddig & Company is the parent company of
great-tasting Buddig lunchmeat, Old Wisconsin hardwood-smoked
sausage brand snack products and pre-cooked ribs and barbecue
entrees under the Kingsford brand. Family owned and operated since
1943, we have been feeding family traditions for over 75 years with
the very best in taste, variety, and convenience.For Carl Buddig &
Company, family is at the heart of everything we do, and our idea
of family also extends to the two thousand-plus people we employ.
We all share a commitment to upholding the quality of the Buddig
products you know and love. A great job-and a great future-awaits
you!#BuddigProud #BuddigCareersJOB SUMMARY:Reports to: Vice
President of MarketingResponsible for the strategic development and
tactical implementation of the Old Wisconsin brands marketing
budget to deliver volume and profit objectives for the Wal-Mart,
Retail and Channels divisions of Carl Buddig and Company. This
requires developing strong working relationships with all internal
and external audiences as appropriate. This position also develops
all marketing initiatives necessary to build the brand franchise
with consumers and the trade.Essential Duties and
Responsibilities:Lead the development of new and innovative
products, packaging, temporary and permanent displays for Wal-Mart,
Retail and Channels divisions in conjunction with R&D and Sales
and continuous improvements on current items.Lead on-going
competitive product/brand review and analysis to drive new insights
into the planning process for both short and long-term growth.
Include secondary research in review process.Develop, recommend and
implement annual marketing plans, programs and measures to support
and grow the business.Contribute to effective category management
strategy: partner with sales to deliver customer specific growth
plans, promotional strategies and marketing programs; compelling
sales stories and tools that help deliver in-store growth
initiatives; and new channel growth opportunitiesAnalyze the
business regularly for periodic updates, to include volume,
distribution, and margin contribution analysis.Manage the needs of
the business on a dayto-day basis which includes market visits with
sales, and engagement in the industry and issues of the day.Build
relationships with all external vendor partners, including
management of advertising, promotion and public relation
agencies.Develop a working relationship with all internal
departments, and extend the leadership role of the marketing team
across all functions.Be a team player within the marketing
department by demonstrating leadership skills and communicating
across all functions.Ensure packaging, product quality, displays
and pricing integrity is maintainedNielsen monthly
reporting/monitoringEssential Functions:Develop sales, advertising
and promotional materials such as brochures; sell sheets, POS,
presentations, ad slicks.Develop and maintain the brands
social/digital strategy to drive awareness of key promotions that
will stimulate sales and distribution.Ensure invoices are submitted
for payment and monitor budget spending and adjust if
necessary.Partner with Marketing Team to promote synergy and to
gain insight on corporate initiatives.Consistently direct and
interact with agencies.Analyze product changes and approve or deny
changes to preserve the quality by brand hierarchy level.Initiate
roadmaps to gain approval for all R&D projects and new product
development.Work with commercialization to keep operations informed
of all initiatives.Gather and structure syndicated data in order to
analyze and make strategic marketing decisions.Develop and monitor
tracking systems to determine sales priorities.Communicate with
sales and keep them updated on marketing initiatives.Develop and
approve packaging design changes or new packaging needs.Direct
market research to maintain integrity of results and ensure high
ROI for research spends.Visit stores to monitor customer and
competitive actions.Monitor industry news for competitive
information and consumer trendsParticipate in weekly product
cuttings, agency meetings and new product meetings.Participate in
staff, project team and results meetingsAssist in planning and
attend the quarterly Sales Meetings and key trade
shows.Approximately 20% travel required to Sheboygan,
WisconsinManagement of an Assistant Brand Manager (shared
resource)Knowledge, Skill and Abilities:Product innovation, project
management and consumer insight experienceStrategic thinking and
the ability to design and execute marketing tacticsMust have design
capability and interpretation in order to direct market
research.Written and verbal communication skills are critical to be
able to effectively work with internal and external groups.7 - 10
years of classical CPG marketing experience required with proven
experience at the Marketing/Brand Manager level.Agency management
experience and proficiency with P&Ls required.Experience with
planning, design, and execution of: Digital Media, Social Media,
on-pack programs, continuity programs and traditional Media (FSIs,
billboards, magazines, radio and TV)Must have strong skills and
experience with: analyzing competitors pricing, position
strategies, planning executing pricingAdvance understanding of
syndicated data required along with data analysis (A.C. Nielsen,
IRI)Advance written, verbal and presentation skills
required.Education and Experience:Bachelors degree and 7-10 years
brand/marketing experienceMBA (preferred)Food/Meat Experience
(preferred)Experience working with the C-store ChannelNew product
innovation (Retail and Channels)Passion for FoodPI202103625
Keywords: Carl Buddig & Company, Chicago , Brand Manager, Executive , Homewood, Illinois
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