Product Marketing Manager
Company: Innovare
Location: Chicago
Posted on: March 20, 2023
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Job Description:
About Innovare
Innovare - Social Innovation Partners is a social enterprise
founded in July 2017, focused on improving education to accelerate
social change. Our software and support empower education leaders
to drive continuous improvement in their organizations to impact
students and communities. We currently have customers across the
United States and Latin America and are expanding rapidly. We want
you to be part of our team of educators, private sector
transplants, data, and tech experts working together toward
equity.
About the role
We are looking for a strategic and creative Product Marketing
Manager to join our growing team. In this role, you will be
responsible for driving the go-to-market strategy and growth of our
innovative education technology products. You will work closely
with cross-functional teams, including Product, Growth, and
Customer success, to ensure that Inno--- and our brand are
positioned, marketed, and conveyed effectively to meet the needs of
our customers.
Responsibilities:
- Conduct market research to understand customer needs and identify
target segments
- Develop and execute account-based marketing (ABM) strategies to
engage key decision-makers and influencers at target accounts
- Define and communicate the unique value proposition of Inno---,
including product positioning and messaging
- Lead the planning and execution of product feature launches,
including the development of launch plans and go-to-market
strategies in collaboration with the product team
- Collaborate with sales teams to ensure that they have the
resources and tools they need to effectively sell Innovare
products
- Manage the development of high-quality content across multiple
channels, including blog posts, social media updates, videos,
webinars, whitepapers, case studies, and other types of content,
and work with cross-functional teams to ensure alignment with
product features and target customer needs.
- Create and manage a variety of marketing materials, such as
presentations, proposals, one-pagers, and case studies
- Collaborate with product development teams to influence product
roadmap and prioritize features based on market needs.
- Track and analyze key metrics to measure the success of ABM
campaigns, product launches, and content marketing strategy and use
this data to continuously improve our marketing efforts
- Monitor and analyze competitor activities and market trends, and
make recommendations to the management team on how to stay ahead of
the competition.
- Develop and manage relationships with key influencers and
analysts in the education technology industry to build the
company's reputation and drive brand awareness.
- Create and manage customer case studies and references to
demonstrate the value of the company's products and services.
- Work with the Growth team to develop and execute marketing
programs that drive lead generation and customer engagement.
Qualifications:
- 5+ years of product marketing experience in a fast-paced,
high-growth environment, preferably in the edtech industry
- Experience marketing to education leaders, including developing
and executing marketing campaigns targeted at school
administrators, teachers, and other education stakeholders.
- Strong understanding of account-based marketing (ABM) and
experience in developing and executing ABM campaigns.
- Strong analytical skills, with the ability to measure the success
of marketing programs and make data-driven decisions.
- Excellent written and verbal communication skills, with the
ability to create compelling marketing materials and present ideas
to both technical and non-technical audiences.
- Ability to work effectively with cross-functional teams,
including product development, sales, and marketing
- Experience with B2B marketing and knowledge of marketing
automation tools and CRM systems (Hubspot).
- Experience in project management, including leading
cross-functional teams and managing timelines and budgets.
- Proven track record of delivering successful product launches and
marketing campaigns
- Passion for education technology and a desire to make a
difference in the lives of students and communities.
Preferred Qualifications
- Experience managing strategic or tech partnerships, including
developing and executing joint marketing campaigns, creating
co-branded content, and negotiating partnership agreements.
- Experience in event management, including planning, executing,
and promoting events such as conferences, webinars, and
workshops.
- Experience in community management, including developing and
executing community engagement strategies, managing social media
accounts, and fostering online communities.
- Experience launching analytics products or working with data,
including experience with data analysis tools, data visualization,
and data storytelling.
- Creative and innovative mindset, with the ability to develop new
and creative approaches to marketing and problem-solving.
Benefits
- Company-paid top-notch health, dental, vision, and disability
Insurance
- Personal and professional development opportunities
- Flexible schedule with home office days
- Paid company holidays and vacation
- A diverse team where you can be yourself 100% of the time and can
share all of your ideas
- Opportunity to shape and scale our impact-driven organization
Innovare is committed to and advocates for diversity, equity, and
inclusion in technology and society. Women, non-binary and gender
non-conforming people, all members of the LGBTQ+ community and/or
Black, Indigenous, and all people of color are especially
encouraged to apply.
Keywords: Innovare, Chicago , Product Marketing Manager, Executive , Chicago, Illinois
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