Content Marketing Manager

Company: MoLo Solutions
Location: Chicago
Posted on: March 20, 2023

Job Description:

What will you be doing?The Content Marketing Manager is responsible for helping to create and manage MoLo's integrated content marketing strategy. As the Content Marketing Manager, you will create best-in-class digital and social content focused on enhancing sales growth, brand health, and customer loyalty. You will collaborate with key stakeholders and cross-functional business partners to plan, develop, create, execute, and report all digital media and social media. You will utilize your experience, technical skills, creativity, and analytics to build and maintain an engaged following.
Main Responsibilities

• Lead development and execution of MoLo's digital and social strategy through cross-functional collaboration with marketing and sales teams.
• Prepare digital and social trend reports for the executive and sales teams by collecting, analyzing, and summarizing sales data and aligned marketing activity
• Manage the development and deployment of all digital and social content ensuring tone, voice, and personality are consistent with brand strategy
• Track key performance indicators (KPI) and deliver reports for all social and digital campaigns and programs
• Manage agency relationships in day-to-day media purchasing, audience targeting, optimization, and reporting for all social/digital initiatives
• Maintain awareness of emerging platforms and help brainstorm new ways to leverage the platforms for brand development
• Develop unique, stand-out advertising in formats that include, but are not limited to, creative, in video, still and animation
• Create and manage MoLo's internal content library which may include, but at not limited to word docs, sales presentations, video, social media imagery, photography, email marketing, and market report
• Assist in maintaining MoLo style and brand guidelines to ensure consistency, accuracy, and quality amongst internal and external partners
• Other duties and projects as assigned.
  What we're looking for:
  • Bachelor's degree preferred in marketing, business, communications, graphic design, or related field
  • Minimum of 3 years of experience in digital and social media marketing
  • Experience in paid media buying, including search, social, and digital
  • Proficiency with social media management and design tools (e.g. Sprinklr, Hootsuite, Sprout Social, Adobe, Canva, Photoshop, WordPress)
  • Strong communication and interpersonal skills, both written and verbal
  • Ability to effectively project manage and meet deadlines in a fast-paced environment
  • Highly creative with experience in identifying target audiences and executing digital campaigns that engage, inform, and motivate to action
  • A portfolio showcasing your design, process, and your proficiency in delivering compelling creative product
    Location: You will have the option to select Remote or In-office. Check out the new Chicago office and all of the amenities at 167greenst.com.

Keywords: MoLo Solutions, Chicago , Content Marketing Manager, Executive , Chicago, Illinois