WeSolv - Director of Marketing and Communications

Company: 1871 company
Location: Chicago
Posted on: March 20, 2023

Job Description:

About WeSolvDo you remember wishing you could get actual experience to get a job that required experience? Have you ever known you could excel in a role if only someone would give you a chance? WeSolv is an innovative platform that automates sourcing more diverse candidates and objectively assessing skills and competencies through real mini-projects-at scale. The platform enables companies to meaningfully engage the largest network of diverse MBA-level (and beyond) candidates and generates predictive skills data to quickly identify and recruit the best talent based on performance rather than perception. Our customer list includes enterprise companies like Salesforce, Pinterest, and Discover, as well as high growth-stage companies like Fetch Rewards and Rheaply to name a few. WeSolv is a growth-stage company that has skyrocketed in user growth with a candidate network of 30,000+ candidates. We are backed by Techstars, LinkedIn and Google execs, a Pritzker-led fund, and other notable funds and investors, and have recently raised over $1.5M to scale our team and reach. We are passionate about revolutionizing how candidates and companies connect and having fun while we do it! We are building a truly inclusive culture and welcome candidates of all backgrounds. Marketing & Communications Director RoleWeSolv is looking for an experienced and scrappy marketing guru to create and execute marketing strategies to increase awareness and drive candidate and company adoption. As our head marketer, your primary responsibility will be building an engaged candidate community of MBAs and experienced professional candidates excited to engage in the WeSolv platform. This will include maintaining newsletter/content creation activities and digital marketing activities to achieve aggressive participation and user growth goals. This is both an execution and strategic role in that you will be responsible for creating the community engagement and overall marketing strategy, as well as executing and appropriately measuring outcomes. Specifically, you should be focused on raising brand awareness, engagement, and user/company growth. Our ideal candidate is an entrepreneurial and experienced professional excited by the opportunity to build something amazing from the ground up. The selected candidate will have an opportunity to optimize the existing voice and messaging of WeSolv to reach our diverse millennial audience and improve our current digital presence via content and virtual event creation, newsletters, CRM automation, and analytics tools. As a two-sided marketplace, you will also partner with the CEO/ business development and have direct ownership of critical revenue and growth KPIs.Responsibilities include:

• Managing integrated marketing campaigns across email, website, & social channels
• Building and engaging the largest most engaged network of diverse MBA and experienced professionals
• Increasing candidate and company partner awareness and adoption
• Creating compelling content (e.g. Newsletters, emails, virtual events) and creative outreach strategies that generate user sign-ups and company leads (i.e. compels targets to open and click)
• Building and managing a team of marketers, freelancers, and interns
• Automating communication processes and template creation
• Identifying a digital marketing strategy and the best channels and tools to invest time/money in and create an execution plan to reach company goals
• Managing targeted social media content creation (i.e. memes, visuals, listicles) (We are open to candidates with proven achievement and ability to learn quickly.)
  • Relevant Bachelors or Master's degree preferred, but not required
  • Professional B2C & B2B marketing experience with launch to series A/B companies
  • Successful track record of building effective digital presence and email campaigns
  • Experience with a modern marketing tech stack, including Hubspot, SendGrid, Google Analytics, UTM tracking, marketing automation software, webinars, and social media tools
  • Excellent writing and grammar skills. Experience writing and curating content.
  • Collaborative and strategic leader
  • Passionate about diversity and helping companies move to performance-based hiring
  • Skilled at marketing ops, analytics and measurement, and effective marketing optimization.
  • Tech-savvy and great at figuring out new things (entrepreneurial figure-it-out mindset)
    • A career game changer - A truly unique opportunity to build the marketing department for a fast-growing startup with unlimited potential for growth
    • Flexible work schedule and optional remote working environment
    • Competitive startup salary and equity compensation that generously rewards performance
    • Opportunity to build a company that will change lives for the better
    • Medical, dental, and vision benefits

Keywords: 1871 company, Chicago , WeSolv - Director of Marketing and Communications, Executive , Chicago, Illinois