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VP, Marketing Analytics

Company: Arthur J. Gallagher & Co. (AJG)
Location: Rolling Meadows
Posted on: May 28, 2023

Job Description:

IntroGallagher is a global leader in insurance, risk management and consulting services. We help businesses grow, communities thrive and people prosper.We live a culture defined by The Gallagher Way, our set of shared values and guiding tenets. A culture driven by our people, over 40,000 strong, serving our clients with customized solutions that will protect them and fuel their futures.At Gallagher, you can build a career whether it's with our brokerage division, our benefits and HR consulting division, or our corporate team. OverviewThis position is responsible for driving the strategy and execution for all global digital platforms and campaigns which include but are not limited to web, mobile, text, email and social media efforts along with leading the execution of innovative digital marketing plans that build brand awareness, enhance the customer experience and drive organic growth. Key areas of focus include planning/strategy, digital architecture and platforms, digital engagement, divisional liaising, as well as Team and Stakeholder engagement. Responsibilities

  • Analyzing and auditing current digital assets globally and within the divisions to measure effectiveness
  • Identify areas of improvement and define new areas to build digital capabilities
  • Developing a scalable framework for global and divisional digital platforms and processes to deliver consistencu economies of scale and minimize cost
  • Deploying content through paid and owned global digital channels against a meaningful editorial calendar, aligned with The Company's strategic priorities
  • Establishing baseline measurements across digital channels and identify the appropriate metrics, analytics and reporting to gauge performance
  • Supporting divisions to evolve local digital platforms in line with the global/corporate approach. QualificationsRequired:
    • Bachelor's Degree
    • Minimum of 8 years relevant experience leading a digital marketing team
    • Proven digital platform builder with a strong track record of leveraging digital channels and enhancing a brand through online capabilities.Preferred:
      • Master's Degree
      • Track record in B2B, financial services or professional services marketing and communications leadership
      • Advanced copywriting skills adapted for a range of communication channels
      • A keen eye for design and visual detail and intuitive user experience
      • Track record in executing content across social networks
      • Strong understanding of a range of digital marketing tools and technologies .Behaviors:
        • Demonstrable balance of creative and analytical skills
        • A passionate interest in emerging/new trends in marketing, communications, digital, social media and customer behavior, advanced influencing skills, active personal profiles and engagement on social networks. Additional Information to review our U.S. Eligibility RequirementsWe offer competitive salaries and benefits, including: medical/dental/vision plans, life and accident insurance, 401(K), employee stock purchase plan, educational expense reimbursement, employee assistance program, flexible work hours (availability varies by office and job function), training programs, matching gift program, and more.

Keywords: Arthur J. Gallagher & Co. (AJG), Chicago , VP, Marketing Analytics, Executive , Rolling Meadows, Illinois

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