Manager, Digital Marketing

Company: Society of Actuaries Research Institute
Location: Northbrook
Posted on: May 28, 2023

Job Description:

Manager, Digital MarketingThis is a hybrid role which can be based in our Schaumburg or downtown Chicago office. Candidate must reside in the Chicagoland area to be considered for this position. JOB SUMMARY: Reporting to the Director of Marketing, the Manager, Digital Marketing is a key member of the Marketing team and is responsible for the development and implementation of the digital marketing plan across all channels. The Manager, Digital Marketing will develop best-in-class social media, email, and paid media campaigns utilizing a large toolkit of best practices while staying current on emerging digital technologies and trends. They will work closely with other members of the Marketing team, Creative Services, Communications, Digital Strategy, and IT to develop, integrate, and measure digital marketing initiatives in support of the Society of Actuaries strategic objectives. ESSENTIAL FUNCTIONS:

• Develop digital marketing strategy and optimize key tactics including email marketing, social media, paid search/SEM, and paid media campaigns. Monitor and optimize reach, engagement, and conversions using leading-edge testing and analytical methods.
• Responsible for the quality assurance and deployment of all emails. Coordinate the schedule and cadence of emails to ensure appropriate frequency among audiences. Coordinate efforts of marketing and communications staff and cross-functional partners.
• Manage the development and ongoing optimization of audience segmentation, marketing automation and A/B testing to improve email process efficiency and performance.
• Develop and manage the social media strategy and execution across current platforms including community acquisition, engagement, analytics, and reporting. Develop paid social media plan to boost posts and deliver social objectives. Develop and execute social media influencer strategy to target key influencers and amplify reach and awareness.
• Measure and report on digital marketing campaigns (email, social media, organic traffic, paid search, paid ads, etc.) to measure results vs spend.
• In collaboration with the Manager, Marketing, create paid media campaigns to promote SOAs professional development offerings and achieve revenue objectives.
• Working with Director, Marketing, develop short-term and long-term goals for digital marketing channels. Set Key Performance Indicators (KPIs) and monitor and optimize performance. Develop and maintain a comprehensive marketing scorecard with KPIs across all channels. Track and report on KPI progress, with continuous testing to optimize results.
• Collaborate with Digital Strategy and IT and contribute to the creation of an optimal website experience with streamlined navigation, enhanced SEO, and mobile capabilities that that creates an exceptional user experience.
• Working with the digital team, implement SEO best practices on key webpages within the site to increase and optimize organic web traffic. Along with IT and Finance, manage vendor contracts, negotiations, renewals of software and licenses for martech tools.
• Travel to select conferences and events to represent the organization as needed. EDUCATION AND EXPERIENCE REQUIRED (an equivalent amount of training, education and experience will be considered)
  • Bachelors degree in Marketing or related discipline.
  • Minimum of 7 years of marketing and digital marketing experience
  • Minimum of 3 years supervising the work of professional staff and agencies.
  • Global marketing experience a plus. KNOWLEDGE, SKILLS, AND ABILITIES including competencies that may be representative but not all inclusive of those commonly associated with this position.
    • Highly skilled, hands-on digital marketing experience including email marketing, marketing automation, social media, SEO, SEM, and website optimization.
    • Creative and innovative thinker who can develop a vision and roadmap with the technical knowledge and ability to make it happen.
    • Strong analytical and reporting skills and demonstrated ability to turn data into insights and measurable results.
    • Strong problem-solving skills and experience
    • Strong project management skills including the ability to handle multiple projects simultaneously.
    • Ability to serve and function effectively as a member of an interdisciplinary team.
    • Results-oriented with strong initiative.
    • Excellent verbal and written communication skills.
    • Hands-on knowledge and expertise in utilization of martech tools including content management systems, Google Analytics, Google Ads, Bing, Personify/Salesforce, marketing automation (Eloqua), and social media management tools (Sprout Social). WORK ENVIRONMENT (environmental and atmospheric conditions commonly associated with the performance of the functions of this job).
      • Typical office environment.
      • Flexible hybrid work environment. In-person meetings dependent on business and team needs. Teams are expected to be in-person at least once a month for purpose driven work.
      • Work travel as appropriate, including attendance at the SOAs major in-person professional development meetings. SUPERVISORY RESPONSIBILITIES AND COORDINATION required to perform the functions of this job.
        • This position includes the direct supervision and management of a Digital Marketing Specialist. EQUIPMENT USED TO PERFORM THE JOB (may be representative but not all inclusive of those commonly associated with this position.
          • Standard office equipment.
          • Personal computer and printer. PHYSICAL ABILITIES that are commonly associated with the performance of the functions of this job, with or without reasonable accommodation.
            • Must be able to self-ambulate.The SOA will provide equal opportunity to all employees and applicants for employment regardless of actual or perceived race, color, religion, age, sex, pregnancy, national origin, ancestry, disability (mental or physical), genetic information, military or veteran status, marital status, order of protection status, gender identity, sexual orientation or any other category protected by applicable law. Such action shall include but is not limited to: initial consideration for employment; job placement and assignment of responsibilities; performance evaluation; promotion and advancement; compensation and fringe benefits; training and professional development opportunities; formulation and application of human resource policies and rules; facility and service accessibility; and discipline and termination. This job description in no way states or implies that these are the only duties to be performed by the employee occupying this position. Employees may be required to follow other job-related instructions and to perform other job-related duties as requested, subject to all applicable state and federal laws. Certain job functions described herein may be subject to possible modification in accordance with applicable state and federal laws. PI216041014

Keywords: Society of Actuaries Research Institute, Chicago , Manager, Digital Marketing, Executive , Northbrook, Illinois