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Sr. Director, Growth Marketing

Company: Cengage Group
Location: Chicago
Posted on: November 19, 2023

Job Description:

We believe in the power and joy of learning
At Cengage Group, our employees have a direct impact in helping students around the world discover the power and joy of learning. We are bonded by our shared purpose - driving innovation that helps millions of learners improve their lives and achieve their dreams through education.
Our culture values diversity, engagement, and discovery
Our business is driven by our strong culture, and we know that creating an inclusive and diverse workplace is absolutely essential to the success of our company and our learners, as well as our individual well-being. We recognize the value of diverse perspectives in everything we do, and strive to ensure employees of all levels and backgrounds feel empowered to voice their ideas and bring their authentic selves to work. We achieve these priorities through inclusive programs, benefits, and initiatives that are integrated into the fabric of how we work every day. To learn more, please see https://www.cengagegroup.com/about/inclusion-and-diversity/ .
What you'll do here:
Infosec is seeking a dynamic and results-driven marketing leader to fulfill the role of Senior Director of Growth Marketing, to lead our marketing team and drive the success of our marketing initiatives. As the Senior Director, you will be responsible for developing and executing innovative strategies to maximize our marketing performance, customer acquisition, and revenue growth. This role requires a deep understanding of digital marketing channels, including PPC, analytics, and data-driven decision-making.
Key Responsibilities:



  • Leading the development and execution of robust performance-based marketing strategies to spearhead customer acquisition, drive revenue growth, and enhance brand visibility.


  • Collaborating with cross-functional teams (eg. Product, Sales, Renewals)to align allgrowthmarketing efforts with company goals, ensuring consistency and effectiveness acrosschannels.


  • Managing and mentoring a team of marketing professionals, including teams responsible for demand generation and campaign marketing, performance marketing, and digitalmarketing, fostering a collaborative and creative work environment


  • Leading the growth marketing team in analyzing market trends, consumer insights, and the competitive landscape to identify new opportunities for growth and improvement, with a focus on PPC campaigns


  • Providing strategic leadership to the growth team that is overseeing the development and execution of digital marketing campaigns across various channels, including email marketing and social media


  • Working with key leaders from the growth team, monitor and analyze key performance indicators (KPIs), such as conversion rates, customer lifetime value, and return on ad spend (ROAS), to measure campaign effectiveness and make data-driven decisions.


  • Stays up-to-date with industry trends, emerging technologies, and best practices in growth marketing


    Qualifications and Skills:


    • 12+ years of experience in performance marketing, growth marketing, and/or product marketing


    • A Bachelor's Degree in Marketing or an equivalent combination of education, skills, and experience. MBA a plus.


    • Exceptional leadership and team management skills, with the ability to inspire and motivate a team to achieve outstanding results.


    • Expertise in customer journey mapping, segmentation, and targeting strategies, including optimizing PPC campaigns.


    • Strong analytical skills and the ability to present complex analyses clearly and concisely


    • An entrepreneurial mindset with a bias towards action.


    • Ability to work cross-functionally with various teams and departments.


    • Extreme attention to detail and a commitment to delivering great customer experiences


    • A forward-thinking approach that balances current priorities with scalable strategies for future growth.


      In this role, you will be a crucial asset to Infosec, driving growth marketing efforts with excellence and innovation. Your ability to combine expertise in performance marketing, CRM, and data-driven marketing strategies will be integral to our continued success.
      Cengage Group is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, marital status, parental status, cultural background, organizational level, work styles, tenure and life experiences. Or for any other reason. You may view Cengage's EEO/Affirmative Action Policy signed by CEO Michael Hansen (https://p.widencdn.net/pdvq6j/EEO_Policy_Statement_January_2017) and Equal Employment Opportunity is the Law notice (http://embed.widencdn.net/pdf/plus/cengage/ybs5gt19ik/eeopost-merged.pdf) by visiting their corresponding links.
      Cengage Group is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at accommodations.ta@cengage.com or you may call us at +1 (617) 289-7917.
      About Cengage Group
      Cengage Group, a global education technology company serving millions of learners, provides affordable, quality digital products and services that equip students with the skills and competencies needed to be job ready. For more than 100 years, we have enabled the power and joy of learning with trusted, engaging content, and now, integrated digital platforms. We serve the higher education, workforce skills, secondary education, English language teaching and research markets worldwide. Through our scalable technology, including MindTap and Cengage Unlimited, we support all learners who seek to improve their lives and achieve their dreams through education.
      Base Pay Range
      The full base pay range has been provided for this position. Individual base pay will vary based on work schedule, qualifications, experience, internal equity, and geographic location. Sales roles often incorporate a significant incentive compensation program beyond this base pay range.
      $155,300.00 - $248,500.00 USD
      Cengage Group , a global education technology company serving millions of learners, provides affordable, quality digital products and services that equip students with the skills and competencies needed to be job ready. For more than 100 years, we have enabled the power and joy of learning with trusted, engaging content, and now, integrated digital platforms.
      We serve the higher education, workforce skills, secondary education, English language teaching and research markets worldwide. Through our scalable technology, including MindTap and Cengage Unlimited, we support all learners who seek to improve their lives and achieve their dreams through education.

Keywords: Cengage Group, Chicago , Sr. Director, Growth Marketing, Executive , Chicago, Illinois

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