Manager of Digital Marketing - Chicago, IL OR Oakbrook, IL
Company: ADM
Location: Chicago
Posted on: April 23, 2024
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Job Description:
Job Description Digital Manager
- Chicago, IL or Oakbrook, ILBackground:At ADM, we unlock the power
of nature to provide access to nutrition worldwide. With
industry-advancing innovations, a complete portfolio of ingredients
and solutions to meet any taste, and a commitment to
sustainability, we give our customers an edge in solving the
nutritional challenges of today and tomorrow.The past years have
been marked by several large mergers, acquisitions, and organic
growth opportunities that have positioned the company firmly for
the next century. As a result of this exciting growth, ADM has
built and inherited a digital ecosystem primed for transformation
to ensure cohesiveness with our overall business transformation.The
Marketing organization has kicked off an effort to move into a
modern digital future with a team of passionate, forward-thinking
talent who work collaboratively to ensure growth, creativity, and
success.
We seek the best digital minds to join us and drive this journey.
And that's where you come in.Role:The Digital Manager will support
the Digital team in leading ADM's digital transformation through
the planning, development, and activation of new digital strategies
and capabilities, with the goal of increasing awareness of ADM's
full pantry. Reporting to the Global Digital Director, the Digital
Manager will work closely with the rest of the Digital marketing
team to support the Global Digital Director's vision. They will
also work cross-functionally with key Marketing business
stakeholders, IT teams, digital transformation business leaders,
and external agency partners across all regions.The ideal candidate
has five-plus years of digital experience. You are an excellent
communicator and listener who can gather information from multiple
stakeholders to execute a shared vision supporting ADM's
organizational goals. You are an action-orientated self-starter who
can think critically and collaborate across teams to support the
execution of digital plans. We are looking for a team player who
will take ownership and lead their projects successfully.
This position will be held in the Chicago or Oak Brook, IL, office
for five days/week. Responsibilities include:Supports
implementation of holistic website strategy and digital vision
Manages ADM.com maintenance and optimization inclusive of: Monthly
sprint deploymentsOwns execution of technical maintenance,
development, and optimization of new/existing website
componentsCoordinates with Technical and Marketing agencies and IT
team for the success of the above Supports Sr. Digital Marketing
Manager in reporting web & campaign data & analytics for
ADM.comCoordinates and supports the
Sr. Digital Marketing Manager on the holistic search strategy (SEO
& SEM) Acts as the Team's Optimizely CMS Expert, supporting best
practices and innovative thinking- training internal and external
stakeholders Owns ADM.com digital guidelines, best practices, and
working methods to ensure constant standards are met throughout the
organization.
Team lead for SEMrush, utilizing
SEMrush for Keyword research and content gaps and communicating the
findings and next steps with the digital and content team.Owner of
ADM's YouTube channel- inclusive of strategy and maintenance
execution, with a focus on optimization of videos for SEOMannges
the strategy and exection of changes or creation of new ADM.com
webpages to meet objectives tied to the plan and strategyMonitors
and reports on key performance metrics, providing actionable
insights and recommendations for continuous improvement.Stays
abreast of emerging digital trends and technologies, evaluating
their potential impact on our business and recommending new
innovative strategies. Qualifications:Bachelor's degree in
marketing, digital communication, or a related field; MBA is
preferred.5+ years of experience developing results-oriented
digital marketing capabilities for a global organization within
global web agencies and digital marketing consulting firms3+ years
working at a digital agency or managing a digital agency partner,
including writing briefs, efficient decision-making, and management
of the executionExperience working with a global team is important.
Prior experience in B2B
is required, and prior experience in the food and beverage industry
is a bonus.Proven ability to build relationships and collaborate
effectively throughout various levels of the organization.Strategic
thinking, problem-solving, and innovative mindset. Ability to
quickly adapt to changing environments related to the roleExcellent
communication skills to empower stakeholders at all levels of the
organization and collaborate Action-oriented mindset to execute
against strategy in support of growthStrong interpersonal, verbal,
and written communication skills; comfortable presenting to senior
leaders Key digital skills:Expertise in Optmizly CMS and other
Content Management Systems (WordPress, Drupal, Wix,
etc.).Experience SEO & SEM Strategy for leading
companies/organizations, SEO Certification by SEM-Rush is
preferred, as well as HubSpot, Google, or other leading
institutions in the space.Experience with Google Analytics and
other Digital Analytics tools (Adobe Analytics, Screaming-Frog,
etc.).Strong plus:Expertise with Marketing Automation,
Pardot/Salesforce, lead scoring and routingGoogle Analytics and
Google Search Ads Certification.Good technical understanding of
Google Search Ads (Quality Score, Ad Rank, etc.).Experience with
Looker Data Studio (Google Data Studio) and similar tools to build
dashboards (Tableau, PowerBi, etc.). Excited about this role but
don't meet every requirement listed? Studies show that often
applicants will self-select out if they don't check every box. We
encourage you to apply anyway. You may be just the right candidate
for this role or another one of our openings.ADM requires the
successful completion of a background check. REF:82790BR
Keywords: ADM, Chicago , Manager of Digital Marketing - Chicago, IL OR Oakbrook, IL, Executive , Chicago, Illinois
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