ChicagoRecruiter Since 2001
the smart solution for Chicago jobs

Director, Digital Marketing

Company: Curaleaf
Location: Chicago
Posted on: June 9, 2024

Job Description:

Curaleaf Culture:
At Curaleaf, we have a passionate commitment in everything we do. From innovative products to promoting social justice, from environmental sustainability to building world-class brands, we know that none of this is possible without our Team Members, which is why we've committed to fostering a diverse and inclusive experience for all.
What You'll Do:
The Director of Digital Marketing will support Curaleaf Hemp consumer marketing efforts, specifically through online channels. They will work in close partnership with the Hemp leadership, sales & marketing partners, Commercialization team, Curaleaf brand & marketing teams, contractors, and agencies.

  • Manage products sold on the Hemp site including posting & managing content, managing inventory and sell-through in partnership with sales team, and driving revenue through ecommerce
  • Set strategy and manage digital advertising efforts for Hemp in partnership with National Digital team, including but not limited to:

    • Paid search, Paid social, Programmatic, SEO, Discover new advertising opportunities
    • Identify and select vendors
    • Manage budgets and advertising performance
    • Work with digital and marketing managers to optimize B2C CRM and social media efforts
    • Work with tech resources (internal and external) for continued platform improvement
    • Track relevant metrics using analytics tools, monitor KPIs, and report to senior management on campaign effectiveness

      What You'll Bring:

      • Bachelor's degree in Marketing, Business, or related field; MBA preferred.
      • 7-10+ years of experience in digital marketing, with at least 3-5 years in a leadership role
      • Ability to manage multiple projects simultaneously within a fast-paced environment, with a high degree of independence and resilience
      • Strong leadership and project management skills in order to manage project timelines and cross-functional teams with excellence in execution with strong attention to details
      • Strong analytical skills in using data to make sound recommendations affecting business decisions and results
      • Strong financial acumen
      • Business negotiation skills
      • Ability to solve problems and overcome obstacles
      • Strategic thinking skills and proven experience generating original ideas
      • Strong interpersonal skills
      • Excellent written communication skills and solid presentation skills
      • Adaptability and flexibility to meet changing priorities
      • Good foundation of CPG and marketing know-how, and an understanding of marketing mix (product, positioning, packaging, pricing, promotion and distribution)
      • Highly proficient in Microsoft Excel and PowerPoint

        What We Offer:

        • Competitive Pay
        • Medical, Dental, Vision Benefits
        • Healthcare and Dependent Care Flexible Spending Account (FSA)
        • Health Savings Account (HSA)
        • Retirement Plan - 401(K)
        • Life/AD&D Insurance
        • Short- and Long-Term Disability
        • Paid Parental Leave
        • Community Involvement Through our Rooted in Good Initiative
        • Employee Resource Groups
        • Employee Referral Payment Program
        • Paid Time Off (PTO)
        • Employee Assistance Program
        • Commuter Benefits
        • Employee Product Discounts

          Curaleaf Awards and Achievements:
          2023 Ragan's Top Places to Work
          2022 TIME100 Most Influential Companies
          2020 Cannabis Doing Good's Good Neighbor Award
          2020 Minorities for Medical Marijuana's Diversity & Inclusion Award
          Follow us on Social Media
          Twitter: @Curaleaf_Inc

Keywords: Curaleaf, Chicago , Director, Digital Marketing, Executive , Chicago, Illinois

Click here to apply!

Didn't find what you're looking for? Search again!

I'm looking for
in category

Log In or Create An Account

Get the latest Illinois jobs by following @recnetIL on Twitter!

Chicago RSS job feeds