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Director, Digital Marketing

Company: Curaleaf
Location: Chicago
Posted on: June 9, 2024

Job Description:


Curaleaf Culture:
At Curaleaf, we have a passionate commitment in everything we do. From innovative products to promoting social justice, from environmental sustainability to building world-class brands, we know that none of this is possible without our Team Members, which is why we've committed to fostering a diverse and inclusive experience for all.
What You'll Do:
The Director of Digital Marketing will support Curaleaf Hemp consumer marketing efforts, specifically through online channels. They will work in close partnership with the Hemp leadership, sales & marketing partners, Commercialization team, Curaleaf brand & marketing teams, contractors, and agencies.


  • Manage products sold on the Hemp site including posting & managing content, managing inventory and sell-through in partnership with sales team, and driving revenue through ecommerce
  • Set strategy and manage digital advertising efforts for Hemp in partnership with National Digital team, including but not limited to:

    • Paid search, Paid social, Programmatic, SEO, Discover new advertising opportunities
    • Identify and select vendors
    • Manage budgets and advertising performance
    • Work with digital and marketing managers to optimize B2C CRM and social media efforts
    • Work with tech resources (internal and external) for continued platform improvement
    • Track relevant metrics using analytics tools, monitor KPIs, and report to senior management on campaign effectiveness


      What You'll Bring:

      • Bachelor's degree in Marketing, Business, or related field; MBA preferred.
      • 7-10+ years of experience in digital marketing, with at least 3-5 years in a leadership role
      • Ability to manage multiple projects simultaneously within a fast-paced environment, with a high degree of independence and resilience
      • Strong leadership and project management skills in order to manage project timelines and cross-functional teams with excellence in execution with strong attention to details
      • Strong analytical skills in using data to make sound recommendations affecting business decisions and results
      • Strong financial acumen
      • Business negotiation skills
      • Ability to solve problems and overcome obstacles
      • Strategic thinking skills and proven experience generating original ideas
      • Strong interpersonal skills
      • Excellent written communication skills and solid presentation skills
      • Adaptability and flexibility to meet changing priorities
      • Good foundation of CPG and marketing know-how, and an understanding of marketing mix (product, positioning, packaging, pricing, promotion and distribution)
      • Highly proficient in Microsoft Excel and PowerPoint

        What We Offer:

        • Competitive Pay
        • Medical, Dental, Vision Benefits
        • Healthcare and Dependent Care Flexible Spending Account (FSA)
        • Health Savings Account (HSA)
        • Retirement Plan - 401(K)
        • Life/AD&D Insurance
        • Short- and Long-Term Disability
        • Paid Parental Leave
        • Community Involvement Through our Rooted in Good Initiative
        • Employee Resource Groups
        • Employee Referral Payment Program
        • Paid Time Off (PTO)
        • Employee Assistance Program
        • Commuter Benefits
        • Employee Product Discounts

          Curaleaf Awards and Achievements:
          2023 Ragan's Top Places to Work
          2022 TIME100 Most Influential Companies
          2020 Cannabis Doing Good's Good Neighbor Award
          2020 Minorities for Medical Marijuana's Diversity & Inclusion Award
          Follow us on Social Media
          Instagram:@curaleaf.usa
          Twitter: @Curaleaf_Inc
          #J-18808-Ljbffr

Keywords: Curaleaf, Chicago , Director, Digital Marketing, Executive , Chicago, Illinois

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