Senior Director, Strategic Communications, Marketing, and External Engagement
Company: Mosaec
Location: Chicago
Posted on: March 12, 2025
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Job Description:
Location: Chicago, Illinois, MassachusettsJob Description:
Builds strategies, leads campaigns, and develops messaging to an
array of constituents, including prospective and current students,
alumni, current and future donors, policy and business leaders,
major national and international media, stakeholders internal to
the University, and the climate-curious public. Collaborates with
the Institute's senior leaders in creating new programs and
products, and in fostering the formation, growth and visibility of
the Institute and its programs and initiatives. Collaborates with
the University's central communications, communications directors
at the schools and divisions, admissions, and alumni relations to
identify key markets and develop targeted messaging and creative
content to drive student recruitment and enrollment, fundraising,
and generally increase the Institute's prominence.Prepares budget
projections for the Communications function. Prepares talking
points, speeches, and op-eds for the Institute Director and other
leaders. Works closely with senior staff members to anticipate
communications needs, understand various audiences and
constituencies, and respond quickly and professionally using the
appropriate tone. Strategically advises the Director and other
leaders on issues pertaining to messaging, timing, and overall
communications. Builds and maintains the brand of the Institute,
works with a design consultant to form the Institute's visual
identity and identity standards, and ensures all products deliver a
consistent brand and message.Develops content including fundraising
and promotional documents and other collateral materials
(brochures, proposals, newsletters, etc.), and manages content
design and distribution. Assesses the effectiveness and impact of
communications campaigns through both quantitative and qualitative
metrics to enable the ongoing optimization of resources. Develops
strategies to engage external audiences with the Institute,
including by overseeing the development and execution of the
Institute's digital marketing efforts such as multiple
Institute-owned websites, social media portfolios, and email
platforms.Strategically builds and oversees the maintenance of a
communications database of contacts that includes, without
limitation, students, faculty, alumni, friends of the Institute,
media, and other stakeholders. Improves strategies and content
through search engine optimization techniques and measures progress
by tracking key performance indicators. Creates and manages media
plans for paid and earned media. Cultivates and maintains
relationships with strategically targeted reporters. Identifies
newsworthy stories about the Institute, manages the writing of
press releases and other public relations materials, and
proactively pitches to targeted national and international
reporters including print, electronic, radio, and
television.Responds to all media and public requests for
information in a timely manner. Oversees the monitoring and
reporting of media coverage of Institute researchers and issues of
topical interest. Maintains the media interface, including writing
press releases, planning and organizing media coverage for major
events, and may respond to requests on sensitive or controversial
issues. Develops the writing, preparation, and/or delivery of
information from or about the unit. Is accountable for maintaining
the unit's goals and communications strategy in publications,
announcements, and speeches. Provides leadership and supervision of
communications staff. May manage the communications budget.
Performs other related work as needed.Preferred
QualificationsEducation: Bachelor's degree in journalism, public
relations, marketing, English or a related field. Master's degree
in journalism, public relations, marketing, English or a related
field.Experience: Minimum of 10-15 years of relevant experience,
including 5 years in a management position. Background developing
and supervising staff with an orientation to outcomes and a
commitment to excellence, teamwork, and professional
growth.Technical Skills or Knowledge: Proficiency with MS Office
(Word, Excel, PowerPoint) and web-based communication methods and
tools such as Mailchimp, Hubspot and WordPress or similar
platforms. Knowledge of graphic design and/or desktop publishing
software.Preferred Competencies: A breadth of communications and
marketing expertise, including knowledge of media and public
relations, digital marketing, and print publication development.
Excellent writing and editing skills in a range of applications
from formal statements to editorial articles to marketing copy.
Plan, organize, coordinate, and direct multiple projects and
activities with competing priorities and varied deadlines while
maintaining professionalism and product quality. Demonstrated
ability to be a strategic thinker, solve problems and exercise a
high degree of judgment and diplomacy and a commitment to
confidentiality. Navigate a complex environment and anticipate the
needs of senior leaders. Work independently with a high degree of
initiative and as part of a team. Collaborate well and work
effectively with a wide range of individuals and constituencies in
a diverse professional environment. Knowledge of current trends in
information technology and their applications to communication
strategies.Working Conditions: This position is remote, with
minimal travel to campus or external locations.Application
Documents:
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Keywords: Mosaec, Chicago , Senior Director, Strategic Communications, Marketing, and External Engagement, Executive , Chicago, Illinois
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