Senior Manager, Digital Marketing
Company: Ideal Industries
Location: Chicago
Posted on: March 12, 2025
Job Description:
Senior Manager, Digital Marketing
Job Locations
US-IL-Chicago
ID
2025-5823
# of Openings
1
Type
Regular Full-Time
Shift
Day Admin
Overview
IDEAL INDUSTRIES, INC. has built a reputation for over a century by
crafting iconic tools and practical technology required in
aerospace, data communications, electrical, wire processing and
construction. The global family of IDEAL brands includes IDEAL
Electrical, Anderson Power, and Enatel. A vibrant and dynamic
company, IDEAL is best known for our wire connectors, the gold
standard for making electrical connections around the world. Nearly
every commercial jet is assembled using IDEAL wire strippers and,
as part of the critical equipment on NASA missions, our tools even
help NASA astronauts fly to the moon. Most important, our products
benefit skilled tradespeople, who reach for IDEAL tools every day.
IDEAL is propelled by the concept of Building an IDEAL World. Our
family-run business is committed to building ideal relationships
with customers, employees, and communities by crafting some of our
industry's most innovative and trusted tools.
Responsibilities
The Senior Manager, Digital Marketing will lead all digital
marketing efforts driving strategy and execution across the digital
landscape. This role requires a strategic thinker with strong B2B
expertise in website management, SEO, social media, email, CRM
integration and lead generation. The ideal candidate will drive our
digital presence, optimize customer engagement and acquisition
strategies and enhance brand visibility through innovative digital
experiences that achieve business unit objectives. This role will
lead a team that serves as a Center of Excellence, delivering
enterprise tools, best practices, execution and direct support that
will be leveraged by the business units to implement their
marketing strategy. RESPONSIBILITIES
Develop and implement cohesive
digital marketing strategies that align with brand and business
unit objectives and deliver a best in class experience throughout
the customer journeyDeliver clear and compelling personalized brand
experiences across the digital landscape, attracting and engaging
target audiences and cultivating long-term customer
relationshipsCollaborate with business unit product and marketing
teams to develop digital strategies and initiatives that align with
business objectivesOversee the design, functionality, and UX of
company websites to ensure a seamless user experience and optimal
conversion ratesManage SEO initiatives to improve organic search
rankings and oversee SEM campaigns to drive targeted traffic and
conversionsDevelop and execute inbound marketing strategy that
delivers highly qualified marketing leads to the businessesPartner
with Content & Communications team and business units to build and
execute digital media strategyIncrease use of A/B testing to
improve campaign performance and build overall testing mindset
across the marketing teamSet key performance indicators (KPIs) for
digital campaigns and analyze performance metrics across channels
and tactics to optimize campaigns and creative to maximize
marketing efficiency Develop insightful dashboards that effectively
communicate marketing performance Provide regular updates on
digital marketing performance, insights, and optimizations to
senior leadershipManage the digital marketing budget and tech
stack, ensuring effective allocation, utilization and
optimizationLead and develop team of digital specialists
Qualifications
QUALIFICATIONS
Four-year college degree in
Marketing, Communications or Business Administration and 5+ years
of progressive experience in B2B digital marketing with a focus on
website management, email marketing, social media and SEO/SEMProven
track record of driving cross-functional collaboration and
delivering successful digital marketing strategies and strong
marketing qualified leads
Strong technical expertise including
experience with Adobe tech stack: CMS, CRM, Analytics, E-Commerce
as well as social media management platforms and SEO/SEM tools
Experience with ABM platforms preferred
Prior experience in B2B businesses
selling through distribution, manufacturer's reps and/or a direct
sales force. Some experience also selling through retail is a
plus.Management experience strongly preferred KNOWLEDGE, SKILLS,
AND ABILITIES:
A hands on, thoughtful &
collaborative leader committed to working cross-functionally to
achieve excellent results Strong analytical abilities with
experience in data-driven decision making and proficiency in
analyzing marketing metrics and KPIsExcellent verbal and written
communication skills with the ability to effectively present ideas,
influence stakeholders, and build strong relationships internally
and externally
Demonstrated ability to think
strategically, innovate, and execute digital marketing initiatives
that drive business growth and achieve measurable results The
expected annual salary for this position is between $123,257.00 and
$166,092.00 and will be eligible for incentive pay. This range
represents a good faith estimate for the position and actual
compensation will be based on numerous factors including knowledge,
location, skills, training and experience. IDEAL employees enjoy a
wide range of valuable benefits including:
Medical, Dental & Vision
InsuranceEducation ReimbursementWellness Programs401k with Company
MatchCash Balance Pension PlanIDEAL values rest, personal time and
community involvement facilitating these through several paid time
off programs including:
VacationPersonal DaysVolunteer
TimeHolidaysParental Leave IDEAL INDUSTRIES, INC. is proud to be
one of Newsweek's Global Top 100 Most Loved Workplaces and an Equal
Opportunity Employer. All qualified applicants will receive
consideration for employment without regard to race, color,
religion, sex, national origin, disability, or protected veteran
status. We know when you honor relationships, success for all will
follow. To learn more about us, visit www.idealindustries.com
Please review IDEAL Industries' Privacy Notices here:
https://idealindustries.com/content/dam/corporate/legal/IDEAL-Applicant-and-Candidate-Privacy+CA-Notice-2023.pdf.
By continuing, you acknowledge reviewing and understanding these
notices.
Connect With Us!
Not ready to apply or would you like information on future
opportunities? Connect with us for general consideration.
Keywords: Ideal Industries, Chicago , Senior Manager, Digital Marketing, Executive , Chicago, Illinois
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