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Hospital Liaison

Company: Elmhurst Extended Care Center
Location: Elmhurst
Posted on: December 7, 2017

Job Description:

Job DescriptionJob Purpose:Coordinate patient assessment and transition from acute to post-acute care setting; develop a marketing strategy that promotes the facility’s products and services in the marketplace; track sales data; maintain promotional materials inventory; plan meetings and CE presentations as appropriate; maintain databases; prepare reports. Key areas of Responsibility:· Promote and maintain the facility census by capturing referrals in a diverse marketplace. · Generate business by developing relationships with key referral sources.· Identify opportunities and implement strategies for market growth.Duties:· Perform clinical patient assessments to gather pertinent medical information to ensure a smooth transition to the post acute setting.· Contact patient and family prior to admission to the facility to establish rapport and determine the needs of the patient and family. Utilize empathy, compassion, and sales skills when establishing this relationship.· Effectively communicate the needs of patients and family members to facility staff. Provide the appropriate follow up to ensure the patient’s needs are being met.· Maintain a thorough knowledge of the center’s products, services, and clinical capabilities.· Communicate with the clinical nursing team on an ongoing basis to ensure that clinical goals are established and met.· Meet with medical professionals and other potential referral sources to market the facility’s products, services, and clinical capabilities. · Identify opportunities to increase the facility’s market share.· Monitor micro and macro trends in the marketplace and provide innovative ideas to adapt to those trends.· Provide executive management with information on marketing opportunities with outlying hospitals/market.· Pursue new relationships with physicians, agencies, and other healthcare providers.· Evaluate strengths, weaknesses and threats to the facility’s position in relationship to its providers and competitors.· Engage in daily/weekly reporting with the Administrator and other key personnel regarding marketing plans and strategies.· Identify and expand community based marketing opportunities, i.e. churches, senior centers, parish nurses, etc.· Contribute to the development of marketing materials and utilize these materials to promote the facility to referral sources, patients and families. · Utilize outcomes, satisfaction scores, and anecdotal evidence from internal staff to engage referral sources.· Uphold the customer satisfaction philosophy in all interactions with patients, residents, families, staff, and customers.· Provide secure email updates to the entire department head team with information impacting patient care or business relations.· Employ the use of patient assessment tool, routing slips, and remote access computer programs to assist in the admission process.· Understand and acknowledge census, budget, and revenue goals and complete sales and marketing objectives within the center’s budget.· Demonstrate flexibility in covering key marketing roles for other team members during their absence. · Maintain availability to provide “on-call” services to cover after hour admission calls/inquiries on a rotating basis.· Other duties as assigned. Description of reporting structure:· The hospital liaison will report directly to the Administrator. · The position requires communication with multiple departments within the building. In addition, the position requires that regular communication is maintained with the internal admissions department. Skills/Qualifications:· Strong understanding of skilled nursing facility products.· 3-5 years of sales and marketing experience in the healthcare field.· Comprehensive clinical knowledge to ensure accurate assessment of patient needs.· Ability to plan, organize and implement strategies to promote facility success.· Bachelor’s Degree in Marketing, Nursing, Business or similar field.· Experience with using Microsoft® Word, Excel, Power point. · Ability to learn computer software programs as needed.Company DescriptionWe're family oriented and it shows in the exceptional care we provide. We are a family owned and operated skilled nursing facility offering peace of mind to families since 1960. We believe family matters. Our facility provides 24 hour comprehensive care to our residents. We specialize in rehabilitation, skilled nursing care, memory care, respite stays, and long term care.With our excellent staff-to-resident ratio, our dedicated staff is able to provide individualized care to our resident and their families. We provide a welcoming family centered environment that treats everyone with kindness and respect.Elmhurst Extended Care Center is licensed by the Illinois Department of Public Health and has a certified Medicare and Medicaid program. We are rated 5 out of 5 stars by Medicare. Our facility holds a 3-year commendation from CARF (Commission on Accreditation of Rehabilitation Facilities) for being a person-centered long-term care community. We are ranked as one of U.S. News and World Report’s Best Nursing Homes.

Keywords: Elmhurst Extended Care Center, Chicago, Hospital Liaison, Healthcare, Elmhurst, Illinois

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