ChicagoRecruiter Since 2001
the smart solution for Chicago jobs

Channel and Customer Strategy Manager - Small Store

Company: Fairlife Llc
Location: Chicago
Posted on: January 17, 2022

Job Description:

fairlife, LLC is a Chicago-based dairy company that produces nourishing and great-tasting milk-based products made using a patented cold-filtration process that removes some natural sugars while concentrating the protein and calcium naturally found in real cows milk.

Our line of delicious, lactose-free fairlife products includes: fairlife ultra-filtered milk, which has 50% more protein and 50% less sugar than regular milk; fairlife with DHA, ultra-filtered milk with DHA Omega-3 fatty acids to support brain health; fairlife YUP!, a line of flavored milks; Core Power High Protein Shakes, a sports nutrition drink to support post-workout recovery; fairlife nutrition plan, a nutrition shake to support ones journey to better health; and the newly launched fairlife Light Ice Cream, a line of creamy, frozen desserts. In partnership with The Coca-Cola Company, fairlife ultra-filtered milk and Core Power high protein shakes are distributed throughout the United States (U.S.) and Canada; all other fairlife products are available in the U.S.

To learn more about fairlife and its collection of products, please visit

COVID-19 Vaccine Information: fairlife, LLC complies with the federal contractor COVID-19 vaccination mandate, which requires all employees and new hires to be fully vaccinated against COVID-19 by January 18, 2022, except for those with documented and approved medical or religious accommodations. Prior to starting with fairlife, successful candidates will be required to: (i) be at least partially vaccinated against COVID-19 and in the process of getting fully vaccinated; (ii) be able to provide fairlife with proof of vaccination, or (iii) have applied for and received a medical or religious-based accommodation to be exempt from the mandatory vaccination policy.

job purpose: The Channel and Customer Strategy team leads strategic planning and the go-to-market plan for all channels and customers within North America. As the Manager of Channel and Customer Strategy Small Store, this role will own the strategy, planning and communication to our National Retail Sales and Zone Sales teams for the fairlife portfolio of dairy based nutrition brands in the Convenience, Drug and Value channels. The ideal candidate understands that true value creation, both for our customers and the company, is built upon a long-term, shared vision of growth that is grounded in consumer and shopper needs/occasions and informed by leading edge category and channel insights. This individual will work seamlessly across multiple functions within fairlife and the Coca-Cola System to deliver Joint Business Plans and strategic selling decks that deliver long-term, profitable growth for the company and our most valued retail partners.


  • Own the Small Store channel and customer commercial strategy for fairlifes full portfolio of brands working with our most valued retail partners
  • Partner with the National Retail Sales Small Store team to develop customer-specific selling stories with leading edge consumer, shopper and category insights
  • Support Joint Business Plans and other strategic meetings by providing analytic and commercial thought leadership support to the sales team
  • Work seamlessly across multiple internal and external functions including Business Intelligence, Brand, Category Commercial, Revenue Growth, Shopper Marketing and Category Strategic Advisory
  • Efficiently prioritize time across all Small Store customers to ensure the fairlife brands category selling stories are flawlessly executed, on time, for each respective customer and buyer
  • Develop a clear segmentation framework for the Small Store channel to identify where to play and how to win, with an emphasis on driving consumer recruitment and profitable growth, through the execution of our Large Store OBPPC roadmap
  • Deliver against annual and long-term KPIs including base brand acceleration, successful innovation sell-in and expansion, distribution, share and achieving revenue and profit growth targets
  • Leverage Nielsen, Numerator, retailer shopper data and proprietary Coca-Cola tools and research to develop best in class insights and selling stories

    skills/qualifications required:
    • Bachelors Degree in Business or Marketing required; MBA preferred
    • 5+ years of experience in Customer Sales, Commercial and/or Category Advisory in a CPG company
    • Ability to work independently and collaboratively across cross-functional groups
    • Exceptional analytical capabilities utilizing Nielsen, IRI, customer shopper data or similar programs
    • Proven ability to develop and implement strategic frameworks for an organization
    • Ability to take programs from concept to execution
    • Excellent oral and written communication skills
    • Strong project management experience
    • High proficiency with all Microsoft Office platforms
    • Ability to handle ambiguity and work in a fast-paced, entrepreneurial environment

      position location: Chicago, IL

      reports to: Director, Channel and Customer Strategy

      travel requirements: 30%

      fairlife, LLC is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, national origin, gender, age, disability, veteran status, or any other category protected by law. All qualified applicants and employees will be given equal opportunity. Selection decisions are based on job-related factors.

      In addition to its nondiscrimination commitment, the Company will also provide reasonable accommodation of qualified individuals with known disabilities unless doing so would impose an undue hardship on the Company. If you have a disability and would like to request accommodation in order to apply for a position with us, please email .

      Powered by JazzHR

      IJN3TCcy5rby Jobble

Keywords: Fairlife Llc, Chicago , Channel and Customer Strategy Manager - Small Store, Hospitality & Tourism , Chicago, Illinois

Click here to apply!

Didn't find what you're looking for? Search again!

I'm looking for
in category

Log In or Create An Account

Get the latest Illinois jobs by following @recnetIL on Twitter!

Chicago RSS job feeds