Quantitative Behavioral Marketer
Posted on: November 23, 2020
As a Quantitative Behavioral Marketer, you will study the
preferences and behaviors of various stakeholders in the investment
ecosystem. You'll then apply the resulting data insights and your
understanding of psychology to help grow and solidify connections
with buyers of Morningstar's products and services.
An area of particular focus in the near-term will be analyzing user
behavior on Morningstar.com to gain insight into the interests of
various investor segments, to enable targeted digital marketing
that delivers relevant value to the audience. More broadly, this
role will give you a special opportunity to develop and leverage
both advanced analytics and behavioral consulting skills: to drive
investor success through a deep, data-centric understanding of the
interests and behaviors of investors.
On the Behavioral Insights team, we apply advanced analytics and
behavioral sciences to empower investor success. We derive deep
insights from mining rich business data, form meaningful
hypotheses, and run rapid, digital experiments to determine what
works and what doesn't. Our behavioral marketing group focuses
especially on how to apply advanced analytics and behavioral
sciences to marketing: to better understand, and engage with, our
prospects and clients.
--- Conduct advanced statistical analyses of big data (covering
marketing, sales, product usage, customer feedback, etc.) to derive
in-depth customer and business insights regarding behavioral
drivers and hurdles our business and customers face. Statistical
analyses could include data cleansing, data preparation, building
machine learning models, experimental design and ANOVA, etc.
--- Conduct behavioral analyses of Morningstar's marketing as well
as competitors' marketing messaging, to identify opportunities for
improvement. (We will train you on this as needed.)
--- Based on derived customer and business insights, develop
practical business strategies, messaging, and other interventions
to drive ethical connections with consumers and business results.
(We can provide training here, as well)
--- Present your analyses, insights, and recommendations to
business partners and management to get their buy-in.
--- Design and analyze digital experiments to test the impact of
--- Analyze and publicize the results of your experiments/studies
and recommend next steps for continuous improvement.
--- The near-term focus of this role includes analyzing audience
behaviors on Morningstar.com and related sites, to develop
segment-specific engagement strategies that would help power
targeted content. This role would also learn and work with
large-scale market-sizing analysis on Amazon Web Services.
--- Experience in statistics, data science, or (quantitative)
economics is required. You'll need to be proficient in data mining
and advanced analytics.
--- Statistical programming experience (Python, R, SQL, etc.) is
strongly preferred. Please provide or summarize particular examples
of analyses you've conducted by using these tools.
--- Academic background in psychology, human factors, finance, or
economics is highly preferred, and candidates should have a
demonstrated interest in behavioral research.
--- Good communication skills and motivated to drive business
impact via team-work.001_MstarInc Morningstar Inc. Legal Entity
Keywords: Morningstar, Chicago , Quantitative Behavioral Marketer, Other , Chicago, Illinois
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