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Brand Intern -Wasa

Company: Barilla
Location: Northbrook
Posted on: January 16, 2021

Job Description:

Barilla is one of the leading Italian food groups, a leader in the markets for pasta worldwide, for ready-made sauces in Europe, for bakery products in Italy, and for crispbreads in Scandinavia. For almost 140 years the Company has been run by a family that now has reached its fourth generation. Barilla America, Inc., the U.S.-based division of The Barilla Group , Italy's largest food producer, was launched in 1996. Just three years later, Barilla became the No. 1 brand of pasta in the United States. To achieve this milestone in such a short time is a testament to Barilla's history of 140 years of excellence in food production, brand-building, product quality, and global consistency.At Barilla, food production is guided by three essential principles: product quality, commitment to nutritionally balanced eating, and, of course, flavor, the unmistakable hallmark of the Barilla brand name. To maintain these standards, the Group engages in extensive research and development that helps us produce the best products, while always considering the concerns and needs of our customers. The Group also operates with respect for the environment and consumer health and serves as a helpful, caring partner in the communities in which we operate.Come learn from some of the best! Work alongside talented professionals to contribute to challenging, exciting, and rewarding projects. Our 2021 Summer Internship Program provides real-world experience and an opportunity to build expertise and problem-solving capabilities. We offer a unique perspective into the world of food manufacturing with a maximum 12-week paid internship in our Wasa brand internship in Northbrook, IL. As a key player on the Wasa Brand Team, the Marketing summer intern Intern will have the opportunity to manage and provide recommendations on potential ways to grow the Wasa business (ie new categories, eCommerce), etc.Key responsibilities include: * Strategic - Assess the strategic relevance for potential new categories for Wasa to enter and look at the following: target demographics, channels, competitive landscape, and future opportunities for the Wasa brand. Deliver strategic recommendations for if/how to develop Barilla's offering in this space. * Analytic - Provide an overview of the healthy snack cracker/category and key innovation in this space. This can also include analyzing key competitors and their main forms of communication to consumers - ie website, advertising, eCommerce initiatives, etc. Provide recommendations on what key innovations are working in this segment that could be a good fit for Wasa. * Creative - Lead a creative project which could include a photo shoot for new product static ads, including recipe development and on-shoot management or for digital assets * Sales Management - Support brand activation at any upcoming trade shows (if applicable)Qualified candidates will possess the following: * MBA candidate * Passion for CPG Food marketing, especially natural foods * Strong analytic ability, with a desire to leverage data into insights for the establishment of strategy * Self-starter, good time management and open communication style * Ability to manage timelines and lead cross-functional peers * Understanding of marketing concepts - including 4 P's and basic marketing frameworks * Solid presentation and communication skillsApplicants can expect to hear back from us by December 2020. Thank you in advance for considering Barilla America as a potential employer.Want more information on what it's like to be a Barilla Intern? Check out this video testimonial of our past Interns: https://www.youtube.com/watch?v=vqwwSenymSc&feature=youtu.be

Keywords: Barilla, Chicago , Brand Intern -Wasa, Other , Northbrook, Illinois

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