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Content Manager

Company: Groupon
Location: Chicago
Posted on: June 12, 2021

Job Description:

We are seeking exceptional individuals to join Groupon's growing Coupons division to drive revenue through our merchant pages, curate the customer experience, and increase the quality of the content we show consumers. A keen intelligence, unparalleled writing skills, and the ability to self-start are necessities for this role.

The role requires an understanding of affiliate marketing, our competitive set (Retail Me Not, Coupons.com etc.), and of the various ways retailers drive consumer behavior through incentives. Essentially, the perfect candidate is a guardian of the consumer experience, ensuring that we have all of the offers in the universe, that our brand voice and writing are engaging, and that those offers are properly communicated to consumers to maximize clicks and conversions. Through intensive brainstorming, testing, collaboration, and data analysis, Coupon Content Managers ensure Coupons pages are maximizing performance and potential revenue. The ideal candidate for this role is someone who is able to use the view of the consumer, plus a knack for numbers, to push the business and our practices to maximize revenue and growth.

Core Responsibilities

  • Develop, test, and implement strategies to improve click-through and conversion rates, SEO, customer engagement, and ultimately revenue

  • Manage 50+ merchant pages with revenue exceeding millions annually, by adding new coupon content daily, monitoring auto-published content, and leveraging SEO practices

  • Serve as point person and owner of placements on merchant pages, which receive an average of 50 million views per week

  • Continuously monitor and adapt messaging strategy to increase KPIs, including writing effective titles, descriptions, and other copy for all instances where your offer displays

  • Analyze how past and current campaign performance impact consumer behavior, by collaborating with Merchandising, Sales, and B.I. teams on deal strategies that increase revenue, consumer loyalty, and engagement

  • Understand customer mindsets and write for an array of audience need states

  • Stay up to date on marketing trends and follow industry best-practices

  • Take direction and work both collaboratively and autonomously

  • Analyze data and provide weekly updates regarding click-through rate, traffic, average order value, and commissions earned for each merchant; leverage analytics to recommend and execute business decisions

  • Work with engineering team to identify key admin and user-facing improvements to bolster productivity, clicks, and profit

  • Partner with Coupons sales team to strategize campaign and paid placement execution on a weekly, monthly, and quarterly basis

  • Collaborate and communicate with teams across the company (Merchandising, Design, Product, etc.) to integrate Coupons and build strategies for further integration

Skills Needed:

  • 4+ years of experience

  • Motivated self-starter with an acute attention to detail

  • Capacity for creative problem solving and strategic thinking

  • Ability to positively respond and adapt to quick-paced, ever-changing work environment

  • Willingness to participate in merchant-facing communications

  • Strong writing skills to clearly communicate through leverage channels, emails, blogs, etc.

  • Ability to decipher spreadsheet and other analytical data and speak to findings

  • Understanding of SEO industry standards and keywords

  • Understanding of Teradata; Tableau; Google Search Console, Analytics, AdWords; and Excel a plus

#LI-Remote

Groupon's purpose is to build strong communities through thriving small businesses. To learn more about the world's largest local ecommerce marketplace, click here for the latest Groupon news. Plus, be sure to check out the values that shape our culture, guide our strategy and make our company a great place to work. And just don't take our word for it. Hear from real Groupon team members and learn more about our inclusive employee groups. If all of this sounds like something that's a great fit for you, then click apply and let's see where this takes us.

Groupon is an Equal Opportunity Employer

Qualifications for employment, promotion, and other terms and conditions of employment are based upon the ability to perform the job. Equal-employment opportunities are provided to all applicants and employees without regard to race, creed, religion, color, age, national origin, sex, disability, medical condition, sexual orientation, gender identity or expression, genetic information, ancestry, marital status, military discharge status (excluding dishonorable discharge), veteran status, citizenship status, or other legally protected status. We are all responsible for maintaining this policy. Groupon is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, you may email us at hraccommodations at groupon.com. If you have concerns related to Groupon's equal employment opportunities, you may contact Groupon's Ethics Reporting Service Ethicspoint.

Keywords: Groupon, Chicago , Content Manager, Other , Chicago, Illinois

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