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Supervisor, Digital / Social Analytics

Company: GolinHarris
Location: Chicago
Posted on: June 12, 2021

Job Description:

Golin is seeking a Supervisor, Digital / Social Analytics (Senior Manager to us) to join our Chicago office. This is an awesome opportunity for anyone who loves to solve problems, make strategic recommendations, and consult on earned and digital media campaigns to join Golin and have an immediate impact.

For this specific role, you should have a skillset that includes several analytics-related competencies. But if you're missing something, we can teach you. This role isn't about knowing the back end setup of Facebook or having your Google Analytics Certification (though it's awesome if you do!). It's about connecting the dots between something you saw in Twitter Analytics, a finding from Instagram, and a trend from your favorite brand on social. It's about looking at media coverage and understanding what's working and what's not. Then you need to use your findings to make a strategic recommendation for Golin clients.

From there, you have to sell it. In a lot of ways, the internal Golin team is both your ally and your client. You have to make them believe in the recommendations that you are making. This can take the form of a quick but well-informed email, a meeting on Teams, or a formal presentation deck with cool visualizations that help tell your story. That's why our ideal candidate not only has an interest in how social media and earned media campaigns tick, but at the core is also a great marketer and communicator. This is a must.

Golin is a progressive public relations agency designed to reach the profoundly diverse market. Inclusion is a core value for Golin and we are focused on establishing a culture that is intentionally inclusive, potently diverse and uncompromisingly equitable.

Our expertise ranges from brand-building and cutting edge digital content, to corporate reputation, healthcare advocacy and measurement. Golin aligns earned-first, data-driven creative with the customer journey through our collaborative G4 Model to deliver maximum impact for clients. Our roster includes many of the largest CPG, retail, food, healthcare, technology and service companies in the world.

Named PR Week's Global Agency of the Year for two years running and winner of a 2019 Gold Cannes Lion, we tend to Go All In, in everything we do. We're especially committed to going all in for our people. We challenge our employees to be Courageously Happy, and have empowered them to do so by offering our LifeTime benefits program. LifeTime offers unlimited time off, enhanced family care, generous health and wellness benefits, the ability to work from anywhere one day a week and a monthly LifeTime stipend for the gym or hobbies. Our culture is built around happy people who are the best at what we do!

Sound like you want to "Go All In" with us? Here are the details:

What You'll Do:

Each day will be dynamic and full of strategic decisions, constantly changing priorities and creative discovery. You will be accountable to:

  • Collaborate with internal and external stakeholders to understand a range of business situations for clients across industries and develop data-driven insights to drive marketing strategies
  • Know media and social channels inside and out, serving as an expert on analytics including:
  • Digital analytics spanning web, mobile, email, social, and media
  • Social content performance for paid and organic posts across channels
  • Measurement solutions including frameworks, reporting, dashboards, attribution
  • Design, plan, lead, and present a wide variety of analytic projects from start to finish, effectively managing profitability, timeliness, quality and client value; think outside the box and take initiative to solve problems as they arise
  • Serve as a data journalist by uncovering strategic findings and insights using a range of analytics techniques, such as social listening, to help support business objectives, advance storytelling, identify emerging opportunities, and drive engagement
  • Develop rapport and relationship of trust with key client personnel ranging from individual contributors to senior leadership
  • Tell a concise and impactful narrative of your findings, displaying data visually and creating powerful presentations to demonstrate the value of analytic deliverables to clients
  • Deliver high-impact presentations, communicate clearly the findings of a complex analyses, and turn presentations into dialogue to drive discussions towards decisions and outcomes
  • Serve as a creative, analytical mind on the team to provide strategic recommendations for developing and improving social and earned media campaigns
  • Use Excel to the max, analyzing disparate data sets for trends and patterns that inform recommended actions

Qualified candidates will demonstrate:

  • Coursework in some form of marketing analysis, journalism, PR, mathematics, statistics and/or social science is preferred
  • Understanding of the principles of communications, digital marketing, and news media
  • Strong verbal and written communication, organizational and time management skills
  • Experience working with or interest in data visualization tools and creative ways to display information
  • Keen eye for data trends and the ability to investigate and articulate factors that may account for these trends
  • Ability to work effectively with both junior and senior team members, knowledge sharing and collaborating to bring the best out in each other and deliver high-quality, creative solutions
  • Enthusiasm, passion and curiosity about digital/social/earned media analytics
  • Critical thinking and problem-solving skills (solutions-oriented mindset)
  • Ability to effectively prioritize and adapt to changes and fast-moving situations
  • Strong work ethic, self-motivation, and eagerness to learn

Requirements:

  • You must have your Bachelor's degree
  • 5-8 years of experience in digital analytics, market research or related field; agency experience preferred
  • You must have knowledge and be comfortable working in Microsoft Office tools, specifically Excel. You know what a Pivot Table is and know how to use it.

Golin is proud to be an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, citizenship, disability or protected veteran status.

We make our careers website accessible to any and all users. If you need an accommodation to participate in the application process, please contact us at JobAppAccommodation@ipgdxtra.com. This email address is not for general employment inquiries or vendors; rather it is strictly for applicants who require special assistance accessing our employment website. Due to volume, messages sent to this email address that are not related to an accommodation cannot be answered.

Keywords: GolinHarris, Chicago , Supervisor, Digital / Social Analytics, Other , Chicago, Illinois

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