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Senior Digital Experience Strategist

Company: Zebra Technologies Corp.
Location: Lincolnshire
Posted on: June 12, 2021

Job Description:


At Zebra, we extend the edge of possibility by shaping the future of work on the front line-reinventing how businesses run and moving society forward.

We are a community of changemakers, innovators and doers who come together to deliver a performance edge to the front line of business. We develop new technologies and create new solutions with partners to help organizations act with greater visibility, connectivity, and intelligence-delivering better experiences for workers and those they serve.

Being a part of Zebra means being seen, heard, valued, and respected as you define your path to a fulfilling career. Here, you'll have opportunities to learn and lead at a leading company, and you can channel your skills towards causes that you and the Zebra community care about, locally, and globally.

Together, we've only begun to define the edge of what's possible-for our people, our customers, and the world.

Build your edge. Build what's next.

Join a community of changemakers, innovators, and doers.

Join Zebra!

Our Audience Experience Strategy team was formed to identify digital user journeys and interpret the data created by our marketing experiences.

We use the data that underlies this digital activity to identify the 'next best moves' to improve experiences, accelerate velocity and increase results. The team uses data to understand audiences behavior within our digital ecosystem, and manage always-on feedback surveys and user research to make recommendations for journey improvements.

As a member of Audience Engagement Team, the Digital Experience Strategist will shape how our end customers and partners interact digitally with the Zebra. This role will work primarily with our Marketing Teams to promote streamlined digital experiences that drive increased engagement, promote increased satisfaction, and result in increased conversion.


  • Advocate customer-first thinking and build strong interdepartmental working relationships.
  • Develop a strong end-to-end understanding of Zebra's current go to market strategies, processes and digital ecosystem.
  • Drive the development of digital customer journey maps and provide consultative support to business partners around those journeys.
  • Measure customer digital experience and satisfaction along the journey and find opportunities for enhancement and innovation.
  • Lead qualitative and quantitative consumer research to generate a deeper understanding of our consumers goals, characteristics, behaviors, and pain points.
  • Propose solutions to drive deeper engagement and conversion through personalized experiences.
  • Act as the voice of the consumer/partner in prioritizing updates to various touch-points and technology.
  • Work closely with the Brand Team to ensure consistent branding across digital touch-points.


Minimum Qualifications

Bachelor's degree Minimum of 5 years in digital marketing or in user experience (UX)

Preferred Qualifications

  • Self-starter comfortable taking a business question, formulating a plan to answer it and executing against that plan
  • Experience in journey mapping and persona development from either the user experience or service design perspective
  • Strong understanding of digital marketing, search engine optimization (SEO), and segmentation, preferably through agency or enterprise marketing experience
  • Experience designing, conducting and analyzing various research activities such as survey design, A/B testing, partner and user interviews

Keywords: Zebra Technologies Corp., Chicago , Senior Digital Experience Strategist, Other , Lincolnshire, Illinois

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