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Marketing / CRM Analyst

Company: US Cellular
Location: Chicago
Posted on: July 22, 2021

Job Description:

Marketing / CRM Analyst - MAR001257

Responsible for working within marketing database to execute and support marketing initiatives. Support CRM tactics to drive accountability in partners from technology, analytics, channel support, pricing, finance and project management.

Essential Duties and Responsibilities:

  • Collaborate with marketing channel owners to perform customer analytics and make recommendations regarding strategy throughout the campaign planning and execution process
  • Track and analyze direct and interactive marketing campaigns.
  • Use statistical analysis and reports to create campaigns.
  • Coordinate and monitor the maintenance, integrity, and security of several databases.
  • Develop and code the list segmentation for all direct and interactive marketing campaigns and communicate requirements to the primary database vendor.
  • Execute segmentation around brand plans.
  • Perform data extraction and lead generation.
  • Evaluate and optimize effectiveness of marketing campaigns.
  • Work with web manager to manage data integration between on and offline software programs.
  • Conduct and interpret data analysis.
  • Provide internal support to all database users, including training, troubleshooting, and coding.
  • Create custom reports.
  • Read technical journals and/or manuals, attends vendor seminars, and takes advantage of appropriate professional development opportunities to learn about new database marketing techniques.
  • Analyze previous marketing campaigns.
  • Demonstrate proficiency in the use of many computer programs and programming languages.
  • Carry out daily campaign processes, including start-to-finish scope.
  • Schedule and coordinate text and creative content.
  • Analyze campaign for key metrics.

Job Requirements:
  • Bachelor's degree in Marketing or related discipline or equivalent combination of education and experience
  • 3+ years of experience working with relational databases and can demonstrate advanced SQL skills
  • 2+ years of experience designing marketing automation processes
  • Strong knowledge of CRM data management best practices
  • 2+ years of experience leading CRM execution team
  • Ability to manage major projects within a fast paced environment while maintaining core operations
  • Strong cross-functional experience
  • Excellent oral and written communications skills
  • Advanced proficiency with Microsoft Office Applications (Excel, Word, PowerPoint, etc.)
  • Tableau, SAS, Adobe experience preferred

Job : Marketing

Location(s) : Illinois-CHICAGO_IL

U.S. Cellular® is an EEO employer and gives consideration to qualified applicants without regard to race/color/age/religion/sex/sexual orientation/gender identity/national origin/disability/veteran status, pregnancy or genetic information.

Keywords: US Cellular, Chicago , Marketing / CRM Analyst, Other , Chicago, Illinois

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