SEM Strategist

Company: Realtor.com
Location: Chicago
Posted on: May 16, 2022

Job Description:

Realtor.com is seeking a data driven, growth-oriented marketing strategist to join our in-house paid search team. The SEM Strategist will play an essential role in driving channel improvements both large and small with an emphasis to drive workstreams to completion. You will draw on your skills as a marketer, optimizer, and organizer to bring the impact the role requires. Success in the role requires strong problem-solving skills, a knack for organizing/process building, ability to communicate to all levels, solid analytical abilities and a growth hacker mentality. This is an exciting opportunity to help build the foundation for search marketing at Realtor.com.

Responsibilities

• Lead and organize paid search project workstreams, from initial ideation to final work product at the behest of leadership.
• Develop and introduce processes to track projects, develop internal knowledge libraries and issue logging.
• Create and work closely with product teams to better translate channel requirements and opportunities.
• Work collaboratively with other marketing channels to ensure clean and holistic understanding of marketing performance and build user stories. Create dynamic roadmaps that prioritize and speak to upcoming plans.
• Monitor and report out on key workstreams including channel project intake, workstream updates and new opportunities as well as highlighting issues that arise.
• Partner with analytics to identify performance trends and develop insights to help influence decisions for paid media strategy Influence cross functional teams to get things done and drive business results.
  Experience & Skills
  
  • 2-5 years of hands-on experience managing paid search in-house and/or owned and optimized other complex digital marketing channels Experience in running process methodologies highly desired like Six Sigma, TQM, Agile, Lean, etc.
  • Distinctive problem solving and analysis skills, experience solving complex and diverse business problems
  • Experience using online advertising solutions such as Google Adwords, Facebook Ad Manager, DSP, SA360, Kenshoo, Adobe Ad Cloud Familiarity and or experience with SQL and working with large data sets preferred
  • Experience with project management tools like Atlassian, Zendesk, Trello, and/or Github highly desired
  • Experience with productivity suites like Microsoft office or Google for work is required
  • Experience with web analytics software such as Adobe Analytics or Google Analytics is required
  • Deep familiarity with all digital marketing metrics including CPA, CPC, CPM and RoAS
  • Strong Excel skills with experience building complex spreadsheets, including pivot tables, multi-function formulas and elaborate graphs.
  • Superb written and oral communication skills; excellent presentation and interpersonal communication skills
  • Ability to work effectively with a broad spectrum of both internal team members and external vendors/partner
    About Realtor.com
    
    At realtor.com -, we believe that everyone deserves a home of their own. We're a community of nearly 2,000 employees who work hard to ensure that from the moment someone starts dreaming about a new home, to the moment they walk in the door and beyond, we're there to lend a helping hand. Every month, over 85 million people trust us with their journey home by visiting our site and mobile apps, and we'd love to have you join our team to help.
    
    We've got great offices in the U.S. and Canada with lots of sweet jobs to choose from, so we're hoping you'll join us on our journey to make buying, selling, renting, and living in homes easier and more rewarding for everyone.
    
    Let's make a difference, together. For Real.

Keywords: Realtor.com, Chicago , SEM Strategist, Other , Chicago, Illinois