Senior Demand Generation Strategist (Google Ads / PPC) (USA Remote)
Company: Turnitin
Location: Chicago
Posted on: August 8, 2022
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Job Description:
Company Description
When you join Turnitin, you'll be welcomed into a company that is a
recognized innovator in the global education space. For more than
20 years, Turnitin has partnered with educational institutions to
promote honesty, consistency, and fairness across all subject areas
and assessment types. Over 16,000 academic institutions,
publishers, and corporations use our services: Gradescope by
Turnitin, iThenticate, Turnitin Feedback Studio, Turnitin
Originality, Turnitin Similarity, ExamSoft, and ProctorExam.
Turnitin has offices in Australia, India, Indonesia, Japan, Korea,
Mexico, the Netherlands, the Philippines, Ukraine, the United
Kingdom, and the United States. Our diverse community of colleagues
are all unified by a shared desire to make a difference in
education. Come join us, and let's make change together.
Job Description
As a member of our global digital marketing team, you will be
primarily responsible for the management and optimization of our
global PPC strategy ( Google Ads, Microsoft Ads, Display,
Remarketing ). - You will be the subject matter authority for all
aspects of Paid Search including content, keyword research, ad
copy, account structure, bidding strategy, attribution, and
measurement. - In addition, you will lead and execute assigned
digital marketing projects with cross-functional team members.You
will execute ABM (account based marketing) tactics to engage target
accounts, increase conversion rates, generate leads, and accelerate
pipeline velocity. - Partnering with the rest of the demand
generation, content strategy, SEO, and web strategy teams, you will
help to create a center of excellence model that will advise our
regional marketing and sales teams around the world.What you will
do:
PPC Campaigns & Digital Marketing
Analyze & Experiment
Measurement -
Account Based Marketing
Qualifications
Additional Information
Our Mission is to ensure the integrity of global education and
meaningfully improve learning outcomes. -
Our Values underpin everything we do.
Seeing Beyond the Job Ad
At Turnitin, we recognize it's unrealistic for candidates to
fulfill 100% of the criteria in a job ad. - We encourage you to
apply if you meet the majority of the requirements because we know
that skills evolve over time. If you're willing to learn and evolve
alongside us, join our team! - -
Turnitin, LLC is committed to the policy that all persons have
equal access to its programs, facilities and employment. All
qualified applicants will receive consideration for employment
without regard to race, color, religion, sex, sexual orientation,
gender identity, national origin, disability, or status as a
protected veteran.
Keywords: Turnitin, Chicago , Senior Demand Generation Strategist (Google Ads / PPC) (USA Remote), Other , Chicago, Illinois
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