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Marketing and Communication Specialist

Company: Proits Hub LLC
Location: Chicago
Posted on: November 26, 2022

Job Description:

Qualifications:

EMAIL MARKETING EXPERT

1. Bachelor's degree in marketing, communications or other related course of study required.

2. A minimum of two years in email marketing.

3. Marketo experience required.

4. SQL, Slate, Salesforce Marketing Cloud knowledge a plus.

5. Successful experience working with metrics and analysis required.

6. Ability to work independently with little supervision; possess a self-motivated disposition; identify opportunities for improvement and recommend effective changes, all while achieving key objectives resulting in desired outcomes required.

7. High degree of self-confidence, business maturity, initiative-taking and commitment to quality required.

8. Must possess a strong ability to manage one's own time, prioritize tasks when given clearly defined goals and objectives and be self-directed and able to work independently.

Responsibilities:

* GENERAL SUMMARY:
* The Email Marketing Expert is responsible for developing and implementing email marketing campaigns. This individual will have a strong understanding of Marketo and able to maintain best practices and execute emails on a daily basis.

PRINCIPAL DUTIES AND RESPONSIBILITIES

* 1. Lead and execute an email strategy for Booth's enterprise events taking into consideration best practices, personalization, segmentation, and A/B testing.
* 2. Code numerous HTML email designs/campaigns in Marketo. Responsibilities include:

o Email Marketing

o HTML coding

o Content management

o Minor graphic design

o Proof reading

o Verification

o Email Quality Assurance

o Reporting Analysis

o Email List Pulls - import and edit smart lists

o Manage unsubscribes

* 3. Analyze email campaign performance and suggest improvements. Ensure emails follow industry policies and best practices.
* 4. Champion continuous advancement of email marketing automation features and evangelize the benefits to the marketing department and partners.

Comments/Special Instructions

* This position is hybrid - 3 days remote.

Job Types: Contract, Full-time

Salary: Up to $37.00 per hour

Schedule:
* 8 hour shift
* Monday to Friday

Work Location: One location

*Speak with the employer*
+91 +14084199145%58047475%

Keywords: Proits Hub LLC, Chicago , Marketing and Communication Specialist, Other , Chicago, Illinois

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