Head of Social
Company: Aspen Dental
Location: Chicago
Posted on: April 17, 2024
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Job Description:
Aspen Dental Management, Inc. (ADMI) was founded in 1998 by
Robert Fontana and provides business support services to Aspen
Dental practices across the US. When Aspen Dental was created, it
was to break down the barriers that made it hard for patients to
keep up with their dental health-affordability, transparency, and
access. Realizing the key to better patient care started with the
provider, we changed how the dental business worked. We built new
relationships, expertise, and tools to help dentists run their
businesses more effectively and better care for their patients. We
have changed access to dental care nationwide. By providing
business support in all areas, including Operations, Accounting,
Finance, Marketing, Human Resources, Revenue Cycle, Scheduling, and
Customer Service, we allow the practitioners to focus on clinical
care.
Job Description:
We are seeking a dynamic and experienced individual to join our
team as the Head of Social Marketing. This role will be responsible
for overseeing both paid social and organic social strategies to
drive brand awareness, engagement, and business growth. The ideal
candidate is a strategic thinker with a deep understanding of
various social media channels and their best practices. They should
possess strong leadership skills, creativity, and a passion for
staying up-to-date with evolving social media trends and
technologies.
Responsibilities:
- Develop and execute a comprehensive social media strategy that
aligns with our Aspen brand objectives, target audience, and
marketing goals.
- Lead and manage a team of social media specialists, providing
guidance, coaching, and feedback to ensure the team's productivity
and success.
- Create and implement paid social media advertising campaigns
across platforms such as Meta (Facebook, Instagram) Tik Tok and
Snapchat, optimizing for reach, engagement, andconversions.
- Manage and grow our company's organic social media presence
across platforms, focusing on content creation, community
management, and audience engagement.
- Collaborate with cross-functional teams to integrate social media
strategies into broader marketing initiatives, including campaign
launches, product promotions, and brand partnerships.
- Monitor social media performance metrics and provide
comprehensive reports, insights, and recommendations to measure the
effectiveness of social media efforts and inform future
strategies.
- Stay up-to-date with industry trends, emerging platforms, and
best practices in social media marketing, using that knowledge to
innovate and enhance our social marketing approach.
- Stay informed about new platform features, tools, and algorithm
updates, ensuring our social media strategies leverage the latest
advancements to drive optimal results.
- Foster relationships with influencers, brand advocates, and
relevant industry partners to amplify our social media reach and
foster brand advocacy.
- Ensure compliance with legal and regulatory requirements in
social media advertising and content, taking appropriate steps to
protect the brand's reputation and integrity.
Qualifications:
- Bachelor's degree in Marketing, Communications, or a related
field. MDA preferred
-15-20 years proven experience in social media marketing, including
both paid and organic strategies, with a focus on driving business
growth and engagement.
- Strong knowledge of various social media channels, including
Facebook, Instagram, Tik Tok and Snapchat, and emerging
platforms.
- Demonstrated expertise in paid social media advertising,
including campaign planning, optimization, and performance
measurement.
- Experience in managing and leading a team, with strong mentoring
and coaching abilities.
- Excellent written and verbal communication skills, with the
ability to craft compelling content, engage with audiences, and
maintain brand consistency.
- Creative mindset with the ability to think outside the box and
develop innovative social media campaigns.
- Analytical skills to interpret data, metrics, and insights to
drive strategy and decision-making.
- Familiarity with social media management tools, analytics
platforms, and marketing automation software.
- Strong organizational and project management skills, with the
ability to handle multiple priorities and meet deadlines in a
fast-paced environment.
- Passion for social media, digital marketing, and staying
up-to-date with industry trends.
- A collaborative and team-oriented approach, with the ability to
work effectively across various departments and stakeholders.
If you are an applicant residing in California, please view our
privacy policy here:
https://careers.aspendental.com/us/en/tag-privacy-policy-for-california-employees
Salary: 170k - 200K + bonus opportunity.
Keywords: Aspen Dental, Chicago , Head of Social, Other , Chicago, Illinois
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here to apply!
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