Performance Media Analyst

Company: Havas Media Group
Location: Chicago
Posted on: September 17, 2020

Job Description:

The Role This is an entry-level role to performance media to learn the technical aspects and basics of running search marketing, SEO, display, affiliate, and other performance media campaigns: -- -- -- -- Primarily, you will support the team in the data-analysis, campaign optimization and management of client performance media accounts -- -- -- -- You are pivotal to providing data to help the team derive insight and to monitor performance. Main Responsibilities Campaign Management -- -- -- -- Keyword performance and ad copy development -- -- -- -- Manage daily spend in line with targets and approved monthly budgets -- -- -- -- Use campaigns & bid management tools to manage keywords, ad groups, ads, etc. (inc. trafficking keywords) -- -- -- -- Put forward testing and new optimizations ideas to drive campaign performance Bid Management & Optimization -- -- -- -- Manual bid optimization -- -- -- -- Utilizing bid management tools such as Kenshoo, DS3 and Marin to optimise accounts according to client targets -- -- -- -- Budget management - ensuring budgets are correctly optimized and managed according to forecast and/ or plans -- -- -- -- Ad optimization: analysis and new ad creation, with regular a/b testing -- -- -- -- Competitor monitoring - monitor and analyze competitor activity through competitor monitoring technology providing key insight and trends to clients Reporting -- -- -- -- Create and ensure accurate reporting to account/client specifications & KPI's -- -- -- -- Monitor & analyze data, via daily, weekly, monthly reports, or on an ad hoc basis to drive optimization decisions and effectively manage performance -- -- -- -- Ensure client accounts are maintaining performance against targets/objectives -- -- -- -- Interpret and share performance reporting data for clients on a regular/ ad-hoc basis Admin -- -- -- -- Accurate and timely billings and reconciliation Other -- -- -- -- Proactively reach out to colleagues to provide support on other clients -- -- -- -- Continually seek out areas to continue learning and developing your skill set

Keywords: Havas Media Group, Chicago , Performance Media Analyst, Professions , Chicago, Illinois