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Paid Search Analyst

Company: Brady Corporation
Location: Chicago
Posted on: January 15, 2021

Job Description:

Brady Corporation Overview: Brady Corporation is an international manufacturer and marketer of complete solutions that identify and protect people, products and places. Brady's products help customers increase safety, security, productivity and performance and include high-performance labels, signs, safety devices, printing systems and software. Founded in 1914, the Company has a diverse customer base in electronics, telecommunications, manufacturing, electrical, construction, medical, aerospace and a variety of other industries. Brady is headquartered in Milwaukee, Wisconsin and as of July 31, 2020, employed approximately 5,400 people in its worldwide business. Brady's fiscal 2020 sales were approximately $1.08 billion. Brady stock trades on the New York Stock Exchange under the symbol BRC. More information is available on the Internet at www.bradycorp.com . Our company is an equal opportunity/affirmative action employer. Applicants can learn more about the company's status as an equal opportunity employer by viewing the federal "EEO is the Law" poster at: http://www.dol.gov/ofccp/regs/compliance/posters/pdf/eeopost.pdf Position Summary: The Paid Search Analyst is responsible for providing support on campaign strategies and optimization, and building strong relationships with external agencies and internal digital marketing team. Essential Duties and Responsibilities: Assumes accountability and ownership of our Product Listing Ads (PLA) program successes and failures . Monitors and reports paid search financials, budgets, and pacing to management; maintain online marketing budget spend. Responsible for generating sales from new and existing customers through the execution of core Paid Search marketing programs: PPC, PLA, Display, Affiliate Works with other marketing departments to enhance integrated marketing strategy and execution Assists in managing the daily workflow of all PLA programs Assist in creating and reviewing deliverables for quality and ensures that recommendations are viable Effectively manages campaign strategies, testing, and bid/budget/feed optimizations Own PLA strategy and oversee product feed delivery and management Understands multi-channel optimization best practices and articulates knowledge effectively Prepare and provide campaign performance reports using tools such as SA360, Google Data Studio, Google Analytics, etc. Propose action items based on data analyses to internal and external teams. Effectively creates and delivers presentations to various departments Develop opportunities in other channels (Social, Amazon, Affiliate, ABM, etc.) Work with outside vendors and partners to communicate project initiatives, strategy, and execute deliverables Develop and execute tests - Titles updates, landing page optimization, restructures, feed clean-up, etc. Commands data analysis of key metrics to identify, recommend and implement changes for increasing the performance of paid search programs Meets specified deadlines Embraces and encourages a culture based on teamwork, collaboration, and intellectual curiosity Adopts stated account management standards and program management best practices Assists in training and mentoring, new or junior team members Assists in the development and documentation of best practices for improving operational efficiencies within the team and the group Required Knowledge, Skills and Abilities: Bachelor's degree Up to 2 years of Paid experience and managing large budgeted accounts Up to 1 years of PLA experience on E-commerce accounts with high-SKU counts Experience in applying paid search optimization to brand-building and direct response initiatives. Strong command of search engine research and reporting resources Technical- Strong quantitative skills, including analytical abilities and math proficiency Demonstrated critical thinking and problem-solving abilities Solid verbal and written communication skills Ability to work successfully with teams on multiple projects under tight deadlines Proficient in Microsoft Excel Desired Knowledge, Skills and Abilities : Experience with Google Analytics and Google Merchant Center Experience with Call Tracking tools (Invoca, CallRail, Call Tracking Metrics, etc.) Experience with product feed management Experience with at least one of the major bid management tools (Kenshoo, DoubleClick for Search or Marin) Experience collaborating between channels (Organic, direct, email, social, affiliate, etc.) Benefits: Complete insurance coverage starting on first day of employment -- medical, dental, vision, life 401(k) with company match Tuition reimbursement Bonus opportunity Vacation and Holiday pay

Keywords: Brady Corporation, Chicago , Paid Search Analyst, Professions , Chicago, Illinois

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