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Multicultural Consumer Insights Analyst - Black/African-American Focus

Company: Mintel
Location: Chicago
Posted on: February 25, 2021

Job Description:

Multicultural Consumer Insights Analyst - Black/African-American Focus Mintel is in search of an experienced multicultural consumer insights analyst with in-depth understanding of Black/African-American consumers. In this role, you will use your strategic multicultural market expertise and critical thinking skills to develop research plans including quantitative and qualitative surveys, analyze consumer and market data, and write insightful syndicated research reports across a variety of topics to help our clients understand multicultural audiences. You are passionate and knowledgeable about cultural shifts, and social media trends, consumer research, and understanding why multicultural audiences have certain preferences, motivations and buying behaviors. You are adept at interpreting data and translating these to forward-looking and insightful recommendations for brands to reach multicultural consumers. What You Will Be Doing:

  • Create insightful industry and lifestyle reports: Write syndicated reports that combine consumer data with secondary research to create a full picture of the opportunity for brands marketing to Black/African-American consumers. Define the report scope, identify key issues, design consumer research, conduct trade interviews, analyze data through to producing the final report.
  • Offer multicultural perspectives: Act as an advisor to clients and internal teams on topics related to multicultural audiences. Able to talk beyond the data and confident to offer a perspective.
  • Translate data into actionable insights: Use a combination of consumer, demographic, economic, market, and manufacturing data to create forward-looking analyses.
  • Develop quantitative consumer surveys and qualitative exercises: Create online surveys and discussion panels to meet research objectives.
  • Conduct secondary research: Evaluate external resources to strengthen and support consumer insights and recommendations (eg Census, Bureau of Labor Statistics and other public sources).
  • Build strong relationships: Collaborate with colleagues across the company, including the commercial side of the business, our consulting division and several other teams. Who We Are Looking For:
    • A Researcher: At least five years' experience in a relevant consumer/media/marketing research, shopper or consumer insights, branding or consulting role with an emphasis on multicultural consumers.
    • A Strategic Thinker: You have the ability to identify patterns in data, translate these patterns into what it means for multicultural consumers and brands, and make recommendations based on your insights.
    • A Skilled Writer: You are able to observe brand and consumer activity across a wide range of categories to create compelling stories of how consumer trends are evolving and create content that excites and inspires audiences with the latest trend thinking.
    • Commercially-Minded: You are dedicated to quality, ensuring accuracy and efficiency in your work to elevate Mintel as a top multicultural consumer insights company.
    • Naturally Curious: You are naturally curious and great at navigating internal and external data, asking second and third level questions to see the patterns behind data to craft expert analysis to be used by clients.
    • Self-Directed: You take initiative to solve problems and uncover opportunities. You have a self-sufficient work ethic; entrepreneurial in spirit and are naturally self-motivated. You welcome the ability to work in a fast paced environment and work autonomously to manage and prioritize multiple projects at once.
    • Great Communicator: You have extremely polished verbal and written communication skills, and can adapt your communication style to internal and external partners. You speak clearly, concisely, and present yourself with confidence.
    • A Collaborator: You bring an energy to the table that encourages and develops internal relationships. You seek out opportunities to collaborate with peers in your department and across the organization to ultimately elevate our clients' experience. Equal Opportunity Employer: Race/Color/Sex/Sexual Orientation/Gender Identity/Religion/National Origin/Disability/Vets If you were referred by a Mintel employee, please state their name. Otherwise please mark N/A. --*
      Are you authorized to work in the United States without sponsorship now and into the future? --*
      What are your overall compensation expectations? --*
      Are you currently bound by any non-solicitation or non-compete agreement that prohibits you from working for Mintel? --*
      Describe your experience researching consumer behavior within the Black/African American community. --*
      U.S. Equal Opportunity Employment Information (Completion is voluntary) Individuals seeking employment at Mintel are considered without regards to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation. You are being given the opportunity to provide the following information in order to help us comply with federal and state Equal Employment Opportunity/Affirmative Action record keeping, reporting, and other legal requirements. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file. Gender Are you Hispanic/Latino? Race & Ethnicity Definitions If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows: A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability. A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service. An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense. An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985. Veteran Status Form CC-305 OMB Control Number 1250-0005 Expires 05/31/2023 Voluntary Self-Identification of DisabilityWhy are you being asked to complete this form? We are a federal contractor or subcontractor required by law to provide equal employment opportunity to qualified people with disabilities. We are also required to measure our progress toward having at least 7% of our workforce be individuals with disabilities. To do this, we must ask applicants and employees if they have a disability or have ever had a disability. Because a person may become disabled at any time, we ask all of our employees to update their information at least every five years. Identifying yourself as an individual with a disability is voluntary, and we hope that you will choose to do so. Your answer will be maintained confidentially and not be seen by selecting officials or anyone else involved in making personnel decisions. Completing the form will not negatively impact you in any way, regardless of whether you have self-identified in the past. For more information about this form or the equal employment obligations of federal contractors under Section 503 of the Rehabilitation Act, visit the U.S. Department of Labor's Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp . How do you know if you have a disability? You are considered to have a disability if you have a physical or mental impairment or medical condition that substantially limits a major life activity, or if you have a history or record of such an impairment or medical condition. Disabilities include, but are not limited to:
      • Autism
      • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, or HIV/AIDS
      • Blind or low vision
      • Cancer
      • Cardiovascular or heart disease
      • Celiac disease
      • Cerebral palsy
      • Deaf or hard of hearing
      • Depression or anxiety
      • Diabetes
      • Epilepsy
      • Gastrointestinal disorders, for example, Crohn's Disease, or irritable bowel syndrome
      • Intellectual disability
      • Missing limbs or partially missing limbs
      • Nervous system condition for example, migraine headaches, Parkinson's disease, or Multiple sclerosis (MS)
      • Psychiatric condition, for example, bipolar disorder, schizophrenia, PTSD, or major depression Disability Status 1 Section 503 of the Rehabilitation Act of 1973, as amended. For more information about this form or the equal employment obligations of Federal contractors, visit the U.S. Department of Labor's Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp . PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.

Keywords: Mintel, Chicago , Multicultural Consumer Insights Analyst - Black/African-American Focus, Professions , Chicago, Illinois

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