Digital Media Buyer/ Planner
Location: Chicago
Posted on: October 1, 2024
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Job Description:
Adecco is currently assisting a local client in their search for
an experienced Digital Media Buyer/ Planner located in Chicago, IL.
This position is a long-term temporary to hire job opportunity.
About the role:
The Digital Planner/Buyer will be responsible for working with
clients, agencies, sites/publishers and internal departments to
plan,
Buy and traffic all digital media with a strong emphasis on B2B,
local and national sites. Must have both search and display
Advertising experience Individual has the ability to ingest
research and data, boil it down to relevant insights, plan the
media and
Then clearly and succinctly communicate the plan to individuals
internally and externally. Utilize experience and expertise to
oversee
The execution of campaigns from beginning to end. Has the
opportunity to help shape the growth of the agency¿s interactive
media offerings/capabilities and educate the team.
Major Responsibilities:
-Participates in development and management of effective integrated
media plans and buys under the supervision of the
Media Director
-Develops objectives, strategies, plans and presentations
-Creates and manages media partner RFP process
-Maintains media plans including changes, budgeting, execution,
reporting, optimization and invoice reconciliation
-Executes all digital plans in DoubleClick
-Ensures account and creative team is apprised of changes to the
placements by producing the Creative and Specs Worksheet
-Develops and executes paid search campaign recommendations and
optimizations in Google Adwords
-Stays apprised of industry standards, new media
programs/opportunities and can advise on new ways to reach
targets
-Investigates and utilizes information from syndicated research
sources
-Develops and fosters strong relationships with media partners
-Evaluates media opportunities and presents media plans and/or
POV¿s clearly in writing and orally
-Analyzes web metrics, provides campaign effectiveness reports to
clients, and recommends optimizations when
appropriate to improve media performance
-Handles all digital media billing using monthly tracking reports
and invoice reconciliation in SBMS/Strata.
-Performs other duties and projects as assigned
Knowledge & Skills:
-Excellent understanding of online media planning, implementation
and optimizations
-Is passionate and articulate and can craft a compelling
case/recommendation and present it to a client
-Understands how digital fits in the overall client marketing/media
strategy
-Strong analytical skills and ability to relate results to client
business objectives, providing a basis for measurement of the
digital activities
-Proficient in using standard online media research and planning
tools (e.g., Nielsen NetRatings, DoubleClick,etc)
-Exceptional organizational and communication skills to work
closely with and build relationships with account, creative,
PR/SMM teams. Works well in a team structure.
-Ability to work with modest media budgets
-Passion for the digital space from gaming, mobile, social
networking niche and B2B sites, online video, and everything in
between
Keywords: , Chicago , Digital Media Buyer/ Planner, Sales , Chicago, Illinois
Click
here to apply!
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